Kevin Roose - Guest

speaker

253 appearances 1 recordings 1 series first heard Dec 2025 last heard 30 Dec

Kevin Roose - Guest’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Dec 2025 with 1.

Appearances

newest first · ▶ plays the moment

Hard Fork · The Wirecutter Show: Tips for Using A.I. Smartly With Kevin Roose · 30 Dec 2025 podcast

Don't end every response with a follow-up question.

So that is sort of like my little attempt to like make the model less flattering, less obsequious, less telling me I'm great at everything.

And so I recommend that everyone who is spending serious time with these models go in and write your own custom instructions for how you want it to behave toward you.

Absolutely.

I mean, it's changed the way I shop.

My first stop is always Wirecutter if I'm buying something for my house.

But then if you all don't have an article on it or it's just something that sort of wouldn't be that commonly shopped for, I'll go to a chat bot and I'll say, you know, help me decide between these two things or I need a new string trimmer for my yard.

Help me decide between these two models and I'll do it that way.

I'm not the only person who's doing this.

Lots of people are using these things for shopping.

This is a big category that companies like Google and OpenAI are very interested in cracking.

And right now, these things mostly do not have ads in them, but all these companies have expressed an openness or a willingness or are actively working on trying to basically direct people to products and take a cut of the resulting purchases.

I mean, look, I think the danger is that this stuff can just sort of collect and synthesize all of the work that you and your colleagues at Wirecutter and also all of the other review sites on the internet are doing and present that to their chatbot users and cut out the sort of middlemen, as it were,

and take the cut of the affiliate purchase directly, that would be a very bad situation to end up in.

I think that a lot of companies are trying to figure out how to optimize their pages for chatbots the way that they used to optimize them for search engines.

This is a big area of focus and investment right now is like, how do I get my air fryer review to show up at the top of ChatGPT's responses?

Because it is not necessarily the same techniques that we use to show up at the top of Google results.

The answer is yes.

There are companies now that are calling themselves specialists in AI optimization and selling their services to large, you know, Fortune 500 companies.

And what they're telling those companies is we can make your products appear higher in chatbot results.

Showing 161–180 of 253 · page 9 of 13