Kevin Sanderson
๐ค SpeakerAppearances Over Time
Podcast Appearances
all my SKUs are FBM, but my competitors are FBA with less sizes and colors, and they're doing seven to eight X than me.
Then what you could do is say, you know, two or three that are getting a lot of sales, take those, send some into a FBA.
For any ASIN, you can have an FBA SKU and you can have an FBM SKU.
So you can still have your FBM SKU, and it's basically a backup because the FBA SKU will get the buy box.
That might help you.
If it's getting the buy box,
and Amazon likes it and people see the shipping and if it's eligible for Prime, you're probably getting more people clicking on it.
And then while they're there, they might be like, well, actually I like this color better.
It's probably gonna have a halo effect on your other products.
So I would suggest testing out at least for your top products, doing some FBA.
And you can still do FBA and FBM for them,
but just know whatever you send into FBA is likely going to get the buy box over your FBM version.
Do sales from subscribe and save help with organic ranking?
Amazon wants sales.
If you're getting subscribe and save sales, I would say, yeah, it's definitely helping.
To what degree if someone's subscribe and save and they're getting it every month and they've had it for three years, is it still contributing?
I don't know.
In three months, is it still contributing to that keyword?
I don't know, but it is 100% contributing to your bottom line.
I would imagine that if you're in a category that has subscribe and save, it would only make sense that Amazon would probably value a subscribe and save sale over a single sale.