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Kevin Sanderson

๐Ÿ‘ค Speaker
67 total appearances

Appearances Over Time

Podcast Appearances

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

all my SKUs are FBM, but my competitors are FBA with less sizes and colors, and they're doing seven to eight X than me.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

Then what you could do is say, you know, two or three that are getting a lot of sales, take those, send some into a FBA.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

For any ASIN, you can have an FBA SKU and you can have an FBM SKU.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

So you can still have your FBM SKU, and it's basically a backup because the FBA SKU will get the buy box.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

That might help you.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

If it's getting the buy box,

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

and Amazon likes it and people see the shipping and if it's eligible for Prime, you're probably getting more people clicking on it.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

And then while they're there, they might be like, well, actually I like this color better.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

It's probably gonna have a halo effect on your other products.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

So I would suggest testing out at least for your top products, doing some FBA.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

And you can still do FBA and FBM for them,

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

but just know whatever you send into FBA is likely going to get the buy box over your FBM version.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

Do sales from subscribe and save help with organic ranking?

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

Amazon wants sales.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

If you're getting subscribe and save sales, I would say, yeah, it's definitely helping.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

To what degree if someone's subscribe and save and they're getting it every month and they've had it for three years, is it still contributing?

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

I don't know.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

In three months, is it still contributing to that keyword?

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

I don't know, but it is 100% contributing to your bottom line.

My Amazon Guy
Scale Your Top Products with a Smarter Fulfillment Plan

I would imagine that if you're in a category that has subscribe and save, it would only make sense that Amazon would probably value a subscribe and save sale over a single sale.

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