Kevin Sanderson

That probably spikes the algorithm more.

There are probably people that don't agree with me on that one, or probably people that definitely agree with me on that one.

But I would imagine a subscribe and save would definitely help with your organic ranking.

But the subsequent reorders that happened, I don't know how much they would, but I can't imagine they would hurt you.

Can you explain the difference between exact negative and exact phrase?

And if possible, give some example.

Yeah.

If you have this blue dry erase marker, you said, I'm going to just do an exact negation for red.

That means someone would literally have to just type the word red and it wouldn't show for that, but it would show red dry erase markers.

So let's say you're showing up for red dry erase marker, but you don't want to, because you're going after the term dry erase marker as broad and you're showing up for red dry erase marker.

So you have a couple options.

Let's say there's multiple different versions of search terms that include the word red.

So if you wanted to say, I don't want to show up anywhere for the term red, you would do a phrase negation

for the word red, which means any phrases that have the word red in them, you won't show up for at all.

If you did red dry erase marker as an exact negation, but then someone types in set of red dry erase markers, you would still show up for it because you only negated the red dry erase marker.

I am a fan of when in doubt, use exact match.

You wouldn't want to just blanketly get rid of the word green because sometimes green actually does convert for your blue dry rice markers.

don't just look at one or two versions of that keyword.

If you're looking at, let's say your search term report, you could filter for particular campaign, that particular ad group, and then keywords that include the word, whatever it is you're looking for, red, green, whatever.

And then if there's lots of clicks and no sales, then maybe you do negate it completely.