Chapter 1: Why do FBA sellers typically win the Buy Box on Amazon?
all my SKUs are FBM, but my competitors are FBA with less sizes and colors, and they're doing seven to eight X than me. Then what you could do is say, you know, two or three that are getting a lot of sales, take those, send some into a FBA. For any ASIN, you can have an FBA SKU and you can have an FBM SKU.
So you can still have your FBM SKU, and it's basically a backup because the FBA SKU will get the buy box. That might help you. If it's getting the buy box, and Amazon likes it and people see the shipping and if it's eligible for Prime, you're probably getting more people clicking on it. And then while they're there, they might be like, well, actually I like this color better.
It's probably gonna have a halo effect on your other products. So I would suggest testing out at least for your top products, doing some FBA.
Chapter 2: How can sellers effectively use FBA and FBM together?
And you can still do FBA and FBM for them, but just know whatever you send into FBA is likely going to get the buy box over your FBM version. Do sales from subscribe and save help with organic ranking? Amazon wants sales. If you're getting subscribe and save sales, I would say, yeah, it's definitely helping.
To what degree if someone's subscribe and save and they're getting it every month and they've had it for three years, is it still contributing? I don't know. In three months, is it still contributing to that keyword? I don't know, but it is 100% contributing to your bottom line.
I would imagine that if you're in a category that has subscribe and save, it would only make sense that Amazon would probably value a subscribe and save sale over a single sale. That probably spikes the algorithm more. There are probably people that don't agree with me on that one, or probably people that definitely agree with me on that one.
But I would imagine a subscribe and save would definitely help with your organic ranking. But the subsequent reorders that happened, I don't know how much they would, but I can't imagine they would hurt you. Can you explain the difference between exact negative and exact phrase? And if possible, give some example. Yeah.
If you have this blue dry erase marker, you said, I'm going to just do an exact negation for red. That means someone would literally have to just type the word red and it wouldn't show for that, but it would show red dry erase markers.
So let's say you're showing up for red dry erase marker, but you don't want to, because you're going after the term dry erase marker as broad and you're showing up for red dry erase marker. So you have a couple options. Let's say there's multiple different versions of search terms that include the word red.
So if you wanted to say, I don't want to show up anywhere for the term red, you would do a phrase negation for the word red, which means any phrases that have the word red in them, you won't show up for at all.
If you did red dry erase marker as an exact negation, but then someone types in set of red dry erase markers, you would still show up for it because you only negated the red dry erase marker. I am a fan of when in doubt, use exact match.
and use phrase negations. Use your phrase very intentionally after double checking if maybe sometimes you make sales for the word green, but just because you have instances of search terms where the word green, for example, does not convert, but maybe there are some that do.
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Chapter 3: What impact do Subscribe & Save sales have on organic rankings?
Amazon's not sharing that data back. So if it's your own website, you can absolutely put the pixel wherever you want it to be. You can share whatever data. But the problem is Meta is just flying blind. So they're just sending you traffic and they're basing it not on who's converting, but who's clicking on it. And there are bot farms all over the place. There's just absolute trash traffic.
I would... Highly recommend against using Meta Traffic unless you've exhausted every other avenue. And if you're going to do Meta Traffic, maybe do it to your own website. If your website is already converting really well with organic traffic, probably recommend doing Google Performance Max before I would do Meta to my own website. Meta needs a lot of data.
And unfortunately, you're just not going to get it.