Kevin Sanderson

But I would look at a very broad, very wide encompassing time period.

So maybe use the full 60 days to come up with that and not just like a week's worth of data because maybe in the past it did well.

you're gonna overdo it.

Because once you turn on a negation, like it just turns off.

Be very careful.

So when in doubt, exact negations, and then only use phrase negations if you are very, very, very sure.

And if you're not 100% sure, use exact negations or use lower bids.

My personal preference.

What do you think about sending traffic from Meta to your Amazon listings is a good idea for getting more traffic besides PPC.

If you're trying to get more sales, the challenge with Meta is this.

There's not really a great way to send data back to Meta.

There might be some software tools that can work around this.

The way Meta works is that there's a pixel where you say like, okay, on my website, people that buy this product are going to end up on this page.

So if they were on the page for the products and the page for the thank you page, the combination of the two equals a conversion because how else would somebody have gotten to the thank you page?

Amazon's not sharing that data back.

So if it's your own website, you can absolutely put the pixel wherever you want it to be.

You can share whatever data.

But the problem is Meta is just flying blind.

So they're just sending you traffic and they're basing it not on who's converting, but who's clicking on it.

And there are bot farms all over the place.