Kevin Sanderson

There's just absolute trash traffic.

I would...

Highly recommend against using Meta Traffic unless you've exhausted every other avenue.

And if you're going to do Meta Traffic, maybe do it to your own website.

If your website is already converting really well with organic traffic, probably recommend doing Google Performance Max before I would do Meta to my own website.

Meta needs a lot of data.

And unfortunately, you're just not going to get it.