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Kevin Yun

๐Ÿ‘ค Speaker
177 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Yeah, yeah.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

So because now that we've had so much feedback, we kind of know what's the natural approach.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

feel of like, what do customers want?

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

They need a person to talk to.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

So we can't fight that.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

We do need a higher CSM.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

In the future, I do foresee a price increase just because we're still not at market in order for us to just be like a sustaining business.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Things have to make sense.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

So pricing does come into play.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Yeah, yeah.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Churn is definitely something I'm not satisfied at all with.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

So it's around 8%, 8% to 9% on average per year.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

That's just like, I think, the last six months average.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Oh, right, right.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

So like every single month will be like a different number, but averaged out.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

Yeah, yeah.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

That's very interesting because we have B2B and we have B2C.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

I would say the B2B customers definitely get a higher return on their investment just because it's such a low price point.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

They're not having tens of thousands of users.

SaaS Interviews with CEOs, Startups, Founders
Referral Program Software Growsurf Bootstrapped to $26k/mo in Revenue, Pricing Page Secrets

They have a couple hundred they need referrals for.