Kevin Zicherman

The experience of walking into a store and touching, maybe not touching, but looking at a product, building an affinity towards a product is something that an online store will try to mimic with IRAR.

it's not going to happen.

It's not ever going to be the same.

I would highly disagree because if you're a restaurant looking to generate

like in-person traffic, it's either you're going to give up or you're going to try to make it, you make a play, right?

I think if you go to a restaurant, it's not the only thing.

I think at the end of the day, this is sold as a package.

It's not Wi-Fi marketing standalone.

It never is.

Wi-Fi marketing is really that foot in the door to help you generate the data.

The data helps you build the loyalty.

So for example, we are working with like Great Us as a review management platform.

They have a backend funnel.

The issue with most review management platforms that operate in brick and mortar locations is that how do we get people into the funnel?

The whole process could be awesome.

You could build a great loyalty program, but it's ultimately down to as many people that are in that loyalty program.

So you have bars, restaurants.

It's just a small piece of our clients.

We have major amusement parks that went live in Europe.

As soon as they went open, they're like, okay, we now need to understand who our guests are.