Kevin Zicherman

You're in stage two.

I'm not sure where it is and where you are now, but stage two, stage three, when the doors start reopening and businesses start welcoming customers again, the customers walking into those doors for the first time are the best customers.

I mean, I mean, everybody has their own opinion on the pandemic, but people who are going to a steakhouse to sit down and have a steak are, you know, in essence, risking their lives to eat that steak.

And you got to know exactly who that guest is, what's their name, gender, birthday, email to reach out to them personally via SMS or email.

but also to take that to Facebook audiences and find similar people to John, let's say, who comes in to eat that steak.

Because if businesses don't do that, they're going to die.

And if they don't build that list right now, in case there's a shutdown or a wave two, they need to be able to communicate with the people that came to their business when they reopened.

So that message right there.

The agency is you got to pivot your business.

You got to figure out, you got to rejuvenate and reinvigorate your agency.

Chances are you lost a ton of your clients.

This is a new foot in the door strategy to get you in, to generate new business, to show value to clients.

Yeah, absolutely.

Well, think about the brick and mortar business.

They're paying rent, right?

So it's either they're going to keep paying rent for a reason or they're going to go online only.

Or out of business.

Or out of business, correct.

But the ones that want to stay in business and that do have a brick and mortar location need to understand that that foot traffic is hyper valuable.

It's what differentiates them between the online retailer.