Kevin Zicherman

And what quickly happens is when they drop this in, they start generating big email lists, Facebook retargeting lists.

That's gold right now, especially with knowing your customer.

We have about 15,000 of our own devices in the wild.

And we layer on top of, I would say, our network of other devices is greater than that.

So that's effectively email.

It's, it's sorry to interrupt, but it's, it's Mac address of the device itself.

It's gender birthday.

Uh, you know, a lot of other demographic information, specifically Mac address, because that's trackable and, and,

assigned to now a profile, a Facebook profile in some cases.

So that's very valuable to, to other companies that would look at that.

And to be honest, we're not monetizing that data at all right now.

No, we're building a library for it.

Our focus is a hundred percent on selling to the resellers and having them market there.

And, you know, for us, it's all about focus.

We're a small team.

We're lean bootstrapped.

How many on the team?

We have about 11 now.

So we downsized a bit, but we were replacing a lot of our customer support, to be honest.

The lift on net new clients has not been there, so we've actually strengthened our development team, and we brought on two more developers to help.