Kevin Zicherman

So it's much more powerful.

It's designed to be that pure plug and play.

And we are, to be honest, through COVID, our mantra has always been through the reseller, channel partner specific, exclusive.

We're about to launch a program at a product called Social Guest.

And this is going directly to that restaurant, not with this device, but with a much more powerful device.

I think it's going to be more of an inbound play.

It's not necessarily their customers.

We work with partners that have their own customer bases all over the world.

This is more of like an inbound play on that.

I mean, it's a good point, but

To be honest, at the end of the day, we also have to generate money where it makes sense.

And if a lot of partners and resellers are out there selling this directly, there's no reason why we can't as well in a different way.

I think the way that we would sell it is very much turnkey, really simple, generate emails, send a couple emails, very, very straightforward.

Our platform, the reason it's so powerful, it integrates with a lot of third-party tools like HubSpot and FusionSoft.

It's really an open platform.

So the agencies that can really make the most amount of money are the ones that go in there, they tinker, they set up the Zapier extended integrations.

That's not what our product would do.

Our product would be the simple turnkey.

It would very much compete with ZenReach and Yelp Wi-Fi, whereas our partners are in winning business because they're differentiating themselves with a more

strategic custom approach versus a turnkey Wi-Fi marketing play.