Kian Graham

We kind of had a big kind of growth mark in Q4, which continued into 2020.

There's aspects of that.

But overall, like in programmatic, a lot of them are big brand advertisers that really kind of slash their display advertising funds.

And overall, when the ad spend pie shrinks,

That means there's less money overall for publishers to earn.

So the RPMs, which you called CPMs, so the revenue per thousand ad impressions, those decreased overall starting in the middle of March.

Overall, in June, there was...

About 3 million.

Yeah.

Well, typically what happens, especially with the large publishers,

is they only want to start a little bit, right?

They want to do like a split test to see if you can outperform what they're currently running.

So they'll start you at 10%.

And then once you kind of prove that you can make them more money, then they'll expand you more and more.

So it's about winning this split test.

Sometimes we're doing split tests against competitors.

So it's about winning these split tests.

It's about having very efficient technology.

So we're not slowing down the page.

You know,