Kian Graham

about having these other upsell tools.

Like, for example, another tool that we recently launched is called Traffic Cop, and it detects and blocks invalid traffic.

So it prevents these publishers from getting banned by, say, Google AdSense and losing all their unpaid ad revenues overnight.

Yes, some of it is pump-induced.

And we have to be, you know, kind of investigators to make sure we separate the ones who are genuine versus the ones who are not.

And our traffic cop tool is part of that.

We've also come up with other type of violations that publishers can do on purpose, like we call ad setup policy violations.

And it's things like hiding ads off the page, refreshing ads very aggressively, things like that.

So we have technology that can now detect it and provide that information to the publishers.

And then there's certain things that we see that we know that it's pub-induced and we deal with it accordingly because it can get pretty nasty and we don't want to hurt our partnerships with Google and all the other ad networks.

That is an ad impression.

We do tend to stay away from the video sticky ads.

They're very intrusive and, you know, they're kind of more short-term thinking.

We're more of a long-term, you know, bootstrap company that wants to go with less intrusive ads that you have, you know, you continue to grow your traffic and get return traffic.

So we stick with the less intrusive ads.

So when I say $3 million, because we accept the revenues on behalf of the publishers, and some we don't, especially the big ones.

So the $3 million is an estimation of the ones we don't as well.

In June, we were close to $400,000.

Okay, got it.

Yep, exactly.