Kim Garst

And that basically just means that we have three different freemiums, or free offers, or tripwires, or whatever you want to call, everybody calls them different things.

For me, it's just a value add.

What can I give somebody for free that introduces them to something that they can actually use?

That's my kind of – I'm big on if I'm going to give something away, I want it to be super value-packed, and I want it to be something that they can take action in their business without them spending a penny with me.

That's kind of my first –

thing or you know big thing for me is you know I want to give something away that that people say say wow that was awesome and if she's giving that away what else does she know you know so so we start with a free offer and that leads into a low cost what I call a mini course you know something

that's going to get them to spend that first dollar.

And then they have the opportunity, of course, to round up that total sale for, you know, and those many courses are $9.

And then they have the opportunity to roll up to a $10 ad.

Yeah, exactly.

Or, you know, something that's

Again, it's very snackable, but usually within an hour's time frame, they can learn something and actually implement it in their business.

And that's been our best lead-in into the industry.

And the onus is on us at that point.

If, you know, we can't convince you that we have got amazing content and we support that community to the degree that you say, hey, I'm just going to leave it alone.

This is so worth $47 a month.

And, you know,

That's kind of our process is we really just try to over-deliver and give great content and hope that the majority will stay with us after the $1 trial is over.

Well, that's really a great question.

And about 11, oh, I have the exact numbers because I got them this morning.