Kim Komando

He's built some of the biggest brands in personal care.

So when a guy like that tells me a piece of software saved his company, I listen.

Here's what he told me.

So you mentioned that NetSuite saved your bacon.

What happened there?

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So so the video that you did see of yourself, not this one, but I mean, wasn't really convincing.

Wow.

That is something.

So when this happened, did you post anything that this was going on with you?

Yeah, exactly.

Now, one of the things that you can do is that you put something that is only identifiable to you that maybe won't be picked up by deepfake.

maybe it's you touching your ear at a certain point, or when you say a certain word, you touch your ear.

And so you start thinking about like just a little something like that, that you can do, even if it's just like, you know, scratching your eye, you know what I'm saying?

Just, you know, touching your nose.

And so the whole idea is that the AI deep fakes, of course, they only need three seconds of your voice, right?

in order to clone your voice.

But with the video tools is that most of most of them won't detect a little subtle movement like that and duplicate that.