Kim Perell

And early on, I learned this rule by Marine Corps General, and it was called the 70% rule.

And so they use the 70% rule.

And I was like, hey, you guys are using that.

So in battle, you have to make decisions without 100% of the information.

I can use that too, which gave me a great opportunity to be able to balance analysis and action.

And so they use the 70% rule.

So if I get to 70%, I go, right?

And I was like, hey, you guys are using that.

And I think using that in my website, my product, my marketing, my social media, whatever it was at 70%, anything over that, you're just perfecting it.

I can use that too, which gave me a great opportunity to be able to balance analysis and action.

So if I get to 70%, I go, right?

And I think using that in my website, my product, my marketing, my social media, whatever it was at 70%, anything over that, you're just perfecting it.

And you don't actually know if it's going to work till you get to market anyway.

So the sooner you can get to

see and meet the customer, the better you'll be.

And so it gave me a great framework that allowed me to take action with uncertain information.

And you don't actually know if it's going to work till you get to market anyway.

So the sooner you can get to

see and meet the customer, the better you'll be.

And so it gave me a great framework that allowed me to take action with uncertain information.