Kimra Luna

My sales page designer was 8,000.

my brand video and having testimonials edited was 6,000.

My photo shoot was a thousand.

Um, but yeah, so that's, that's the expenses right there.

If people want to know.

Yeah.

I think when I, yeah, when I calculated it was about 28, 28,000 total with like my ads and my designers and all that stuff total.

I actually, I don't know him.

I did listen to the interview though.

A lot, but a lot of it was actually, it wasn't necessarily for newer people.

I was primarily focusing my ads on people who were already on my list.

I wasn't wanting to do a ton of list building at that time.

I spent most in November and December before I got into the launch doing list building, promoting a free mini course.

And I was able to grow my list by about 5,000 during November and December, just promoting my mini course.

But in January, all of my webinar presentations that I did, I actually wasn't pitching anything on them.

I was just doing presentations to my own audience to give them extra value and to kind of prep them for what was going to happen in February during my launch.

But most of my ads were meant for retargeting purposes.

And I felt...

You know, the more I can get these people on my presentations, the more likely they are to buy rather than focusing on just cold leads all the time.

I know a lot of people, they're like, oh, during your launch, you're going to get, you know, 10,000 more people on your list.