SaaS Interviews with CEOs, Startups, Founders
Art of Your First Six Figure Launch with Kimra Luna
24 Jan 2016
Chapter 1: What is the main topic discussed in this episode?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 2: How did Kimra Luna achieve $880,000 in her first year of business?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per top. Five and six million. He is hell-bent on global domination.
Chapter 3: What are the expenses involved in launching a successful program?
We just broke our 100,000-unit soul mark. And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Rich Jones.
Chapter 4: What marketing strategies did Kimra use to grow her audience?
Okay, Rich Jones, he is stuck in corporate. He wants to break free. He's binging on the show.
Chapter 5: What role does Facebook advertising play in Kimra's business?
For your chance to win 100 bucks every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word Nathan to 33444 to prove that you did it.
Chapter 6: What insights can Kimra share about email marketing and conversions?
Coming up tomorrow morning, we hear from SaaS entrepreneur Pam O'Hara. She's got $1,000 is her worst customer acquisition cost. She has a $42 ARPU and around 10,000 paying customers. And her company is called Fastbook.
Chapter 7: How did Kimra build her Facebook community to 20,000 members?
Okay, Top Tribe, I've got a special guest this morning. I hope you guys are having one of those mornings where you just have energy surging through your body.
Chapter 8: What advice does Kimra have for aspiring entrepreneurs?
You're ready to conquer the day because we've got Kimra Luna on today, and she is the kick-ass freedom hacker who disrupts the nine-to-five corporate jadedness by becoming the spark plug that ignites entrepreneurial passion for thousands who have always dreamed of but never had the guts to create their own authentic brand.
From bootstrapping to absolute abundance, Kimra's unconventional way of business building has already proven to be extraordinary. So there's just one question. Are you willing to miss out on the mind-blowing results that she can build for you? Kimra, I'm looking forward to digging in. Are you ready to take us to the top?
I'm ready.
Let's do it. So first things first, that was quite a bio. Why don't you break it down for us in simple terms? What are you focused on selling?
So I sell a signature program, which is called Be True Brand You. It's a $2,000 program, which I launch once a year. And in my first year in business, I was able to sell over $880,000 in sales with that program alone. And six months after that, I've been able to generate about a million dollars total revenue from either sales for my program and some JV ventures that I've done.
Wow. Okay. So let's dive into that real quick. So first off, you said you did 880K your first year. What was the first year?
The first year was from May of 2014 until, well, actually February of 2015. Okay, great.
And what were you doing, just so we get a sense of the transition, what were you doing before this?
Before that, I was actually a health and wellness food blogger. And I didn't really make very much money doing that. But I had tons of knowledge in my head. And I decided I wanted to scratch my blog. I literally deleted it off of the internet. Started a new business in May, teaching people everything I knew about online business and marketing. And I did it primarily doing webinars.
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