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KJ Singh

๐Ÿ‘ค Speaker
149 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

The next round will likely be a price round.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

Yeah, so we have a premium model.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

You can use the app for free.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

We give you a limited number of 10 likes a day.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

Once you exhaust them, you can buy a premium subscription in the app that can accelerate your search.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

So that's kind of how we make money.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

Yeah, similar to Tinder.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

Interestingly, we were doing this well before Tinder was actually doing this in terms of limiting their likes.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

Because Tinder for the longest time had unlimited likes.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

And they realized that model kind of broke down, which is what would happen is guys would sit there and hit like, like, like on every single female that they saw.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

Kind of trying to maximize their chances and the quality of the matches really dips.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

And we knew this up front.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

So when we started, we actually didn't even monetize in the beginning.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

All we had was you give out 10 likes a day and that was it.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

I mean, you come back the next day and your likes were fresh.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

And then we had enough money.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

pull from our users and enough kind of feedback to say, Hey, look, we're willing to pay you money.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

Um, just give us more likes.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

And then we, then the idea came to start monetizing this.

SaaS Interviews with CEOs, Startups, Founders
South Asian Dating App Hits Surprising Revenue Target, EP 307: KJ Singh

And we, we started monetizing this very early on.