Konstantin Kisin

Well, one thing that's fascinating, by the way, a 40-minute analysis of the history of... Sorry, guys.

This is fantastic.

So much to pick up on there.

The first and obvious thing to me is you haven't said anything so far about the funding model.

And that must change at some point as well, because if I am in the Gutenberg era, I am selling a newspaper, a proto-newspaper,

to the audience, to the person who's going to buy it.

If I'm running a TV, I was just miraculously in a TV channel studio this morning, not to do something, to have a coffee with somebody.

And while I was waiting, I watched, you know, they have like a 10 screen screen with different TV channels on it.

While I sat there waiting for my meeting, within five, 15 minutes, I probably saw about 20 ads for healthcare.

of various kinds for a big pharma company.

The entire business is basically run.

So when you come back to COVID, you're going, that is not an accident that they were pushing a particular narrative on it because the entire business model at this point is dependent on the advertisers who dictate to them what they ought to believe.

And that's something that I think is probably worth delving into as well, the funding model of the business.

Most days for us are jam-packed.

Meetings, shoots, research, script reviews, everything happening at once.

Honestly, half the time I used to just skip meals and then crash a couple of hours later.

That's why I started using this high-protein starter kit from Huel.

It's five black edition ready-to-drinks plus the black edition chocolate powder.

And it's honestly the first thing that's made it easy for me to stay consistent.

And by the way, Hue just launched in Target nationwide, so you can actually grab the ready-to-drink bottles straight off the shelf right now, which makes life a lot easier.