Krista Williams

speaker
352 appearances 2 recordings 2 series first heard Jun 2025 last heard 26 Feb

Krista Williams’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Feb OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Feb 2026 with 1.

Appearances

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And that honesty is something that differentiates you and I think really makes people buy in. You know, they want to support a brand or a product that has a story. I do. I just think in this day and age, there's so many things that we can buy. There's so many things we can invest in and it's like... At a point, it just kind of hurts. You're just like, okay, there's just so much stuff.
We talk about that in the book because, I mean, especially in your late 20s, like 60% of people have student debt. You start to make more money in your late 20s. You're changing jobs. Like a lot of people are getting married for the first time. They're having children. So there's so many different financial things that are happening to people during that time.
But when I find a brand where the story is just so impactful and so moving, I'm like, I want to support that. Let me put my dollars there. So I think bringing in more storytelling about your story or just the path of creating this product, I think could be really, really profound.
So I think for me, the rebel part of me is always like, I just want to somehow take the power back from the system and like figure out how to... live my life outside of it, live my life freely. And it doesn't mean I'm buying a yacht or a private jet. It means I'm living in a way that feels luxurious and free to me. That feels expansive to me. And I want that for everyone.
Like we all humans deserve that. And the more we can break outside of the systems that we're in and really see, first of all, our inherent worth for money, then money comes to us, like what you have already. Yeah.
I love that.
I love your dad.
Yeah, my dad was awesome. He was also really generous. So taught me that too. Like he would spend all his money just sending kids to college. Like, you know what I mean? So I got both being super generous and then getting the money, right? That is so beautiful.
Yeah.
Something that you said really spoke to me, and that was caring about your customers. I don't remember who told me this, but they were saying, you've got to love your customers. Because if you love them, they'll feel that love. And people refer something based on what it's going to make them look like. They'll refer you and put their own brand reputation on the line. And they'll only do that
If they feel like they love you so much that they're willing to put their reputation on the line and they'll only feel that way if you actually love and really care about your client. You know what I mean? So you really need to care about your clients, love your clients, think about them. How can you do the best job possible no matter what you sell or what you do? Right. Yeah.
Okay, last question. Okay. This is really fun. Thank you guys for joining us. We're in a little portal. I know. Okay. What is your secret to profiting in life? And this can go beyond business.
Prayer and God. That's just my vibe. I feel like having a spiritual foundation or having a foundation of like an anchor point for my life has just been exponentially beneficial to all my relationships, to the way that I move, to what I prioritize, to what I want to create.
And I feel like, you know, it might not be for everyone, but for me, it's been what's really given me abundance in ways that are not just financial, but spiritual and meaningful in my life.
Yeah.
Were you always religious? So I grew up Catholic. I grew up in a small town in Ohio. And so it was very religious. It's very conservative. And I kind of lost my way. You know, I was like nihilistic for a while. I was like just figuring things out. And I kind of refound my faith in the past. couple years, probably five, six, seven years.
And it doesn't mean that it's religiously attached or connotated. I wouldn't say that I'm attached to any religion, but it's something that feels like really perfect for my algorithm, perfect for my type of spirituality and the way that I move. But yeah, I grew up religious and had to re-find it.
I'm asking personally because I'm not connected to any religion personally. But I always think, oh, my gosh, I really want to have religion. So what did you do to get connected to your spirituality?
Yeah, I have to second it. I'll be boring inside me too. It's been, I had obviously a similar experience with Krista with our coach, but my now husband also came into my life around that same time, a little bit after. And
Spirituality. I think I had a rock bottom humbling event. I think Lindsay and I both had this moment of humbling. And then we also had an amazing coach that we worked with that brought God back into our life in a way that was very offering and helped us metabolize the idea of just sort of naming the creator.
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