Kristen Holmes

When I would get people on these Zoom groups and we would open up a dialogue of questions, most people actually had no kind of consciousness about sleep, no sleep routine at all. And if I asked them about exercise, they had a routine. About getting their kids to school, they had a routine. Nutrition dialed in. Nutrition dialed in. Like their job, they had a routine for work.

When I would get people on these Zoom groups and we would open up a dialogue of questions, most people actually had no kind of consciousness about sleep, no sleep routine at all. And if I asked them about exercise, they had a routine. About getting their kids to school, they had a routine. Nutrition dialed in. Nutrition dialed in. Like their job, they had a routine for work.

When I would get people on these Zoom groups and we would open up a dialogue of questions, most people actually had no kind of consciousness about sleep, no sleep routine at all. And if I asked them about exercise, they had a routine. About getting their kids to school, they had a routine. Nutrition dialed in. Nutrition dialed in. Like their job, they had a routine for work.

I'm like, what's your sleep routine? I'm like, well, I go to bed. And I'm like, well, what time do you go to bed? Well, when I'm tired or when it's the end of the day or the night.

I'm like, what's your sleep routine? I'm like, well, I go to bed. And I'm like, well, what time do you go to bed? Well, when I'm tired or when it's the end of the day or the night.

I'm like, what's your sleep routine? I'm like, well, I go to bed. And I'm like, well, what time do you go to bed? Well, when I'm tired or when it's the end of the day or the night.

It's an afterthought.

It's an afterthought.

It's an afterthought.

And it was astounding to me the paucity of realization that people had about the importance of sleep. And so we just did something very basic. And we got a baseline and a couple thousand people. And We ran this sleep challenge. It was a three-day sleep challenge.

And it was astounding to me the paucity of realization that people had about the importance of sleep. And so we just did something very basic. And we got a baseline and a couple thousand people. And We ran this sleep challenge. It was a three-day sleep challenge.

And it was astounding to me the paucity of realization that people had about the importance of sleep. And so we just did something very basic. And we got a baseline and a couple thousand people. And We ran this sleep challenge. It was a three-day sleep challenge.

And we did simple things like, okay, we're going to develop a routine, not eating two hours before bedtime, cooling the temperature of the room down, darkening the room, taught them a breathwork technique to do while they were in bed, no screen time in bed. The things that I knew that everybody could do without spending any money or buying any other fancy equipment other than the Whoop to track it.

And we did simple things like, okay, we're going to develop a routine, not eating two hours before bedtime, cooling the temperature of the room down, darkening the room, taught them a breathwork technique to do while they were in bed, no screen time in bed. The things that I knew that everybody could do without spending any money or buying any other fancy equipment other than the Whoop to track it.

And we did simple things like, okay, we're going to develop a routine, not eating two hours before bedtime, cooling the temperature of the room down, darkening the room, taught them a breathwork technique to do while they were in bed, no screen time in bed. The things that I knew that everybody could do without spending any money or buying any other fancy equipment other than the Whoop to track it.

And what was pretty interesting was we saw, again, anecdotal in this big group, but about an 18%. increase in their sleep score, um, which obviously led to improved, um, you know, recovery and strain, reduced strain, improved recovery. And, uh, because we just brought their level of consciousness about sleep, you know, to, to the forefront.

And what was pretty interesting was we saw, again, anecdotal in this big group, but about an 18%. increase in their sleep score, um, which obviously led to improved, um, you know, recovery and strain, reduced strain, improved recovery. And, uh, because we just brought their level of consciousness about sleep, you know, to, to the forefront.

And what was pretty interesting was we saw, again, anecdotal in this big group, but about an 18%. increase in their sleep score, um, which obviously led to improved, um, you know, recovery and strain, reduced strain, improved recovery. And, uh, because we just brought their level of consciousness about sleep, you know, to, to the forefront.

And it's interesting cause I, you know, I open up our, we still, I'm still in this whoop group and, um, My sleep score gets uploaded in there every day. So now I'm like stressed about sleep because I'm like, heck, it's my group. So if my sleep score is crap, you know, then people are going to be like, ah, he's a charlatan. So I do make sure that I go to sleep, you know, routinely at the same time.

And it's interesting cause I, you know, I open up our, we still, I'm still in this whoop group and, um, My sleep score gets uploaded in there every day. So now I'm like stressed about sleep because I'm like, heck, it's my group. So if my sleep score is crap, you know, then people are going to be like, ah, he's a charlatan. So I do make sure that I go to sleep, you know, routinely at the same time.