Kristin Demoranville

What's important about it from a food and ag standpoint? Because like, why do we need branding in food and ag? Tomato is a tomato, right? Like, why do we need to brand the tomato? In fact, I can't even name a tomato brand. Actually, that was really sad analogy. Yeah. I should have thought of something else. We'll talk about milk. We can talk about milk. There's so many brands of apples.

Well, actually we've done a lot of apples and that's an excellent example. And also what happens when a brand suffers and we can say from a cyber attack or an incident and what that does to the brand and how do people stay resilient through that? Do they stay resilient? Can they stay resilient?

Well, actually we've done a lot of apples and that's an excellent example. And also what happens when a brand suffers and we can say from a cyber attack or an incident and what that does to the brand and how do people stay resilient through that? Do they stay resilient? Can they stay resilient?

And I don't want to necessarily talk about like super crisis management because that's not a world I want to get into with you. But from your standpoint where you've seen it, go ahead. Yeah.

And I don't want to necessarily talk about like super crisis management because that's not a world I want to get into with you. But from your standpoint where you've seen it, go ahead. Yeah.

But you know what? Everybody's really curious, though. So I'm sure somebody was like, wow. And you got me thinking that it's like the opposite in wine. We know wine based on the brand name of the wine, not the grape that goes in it. So I always get sort of flustered when people ask me, well, what's your favorite wine? Because they're expecting me to name a brand. And I don't keep track of brands.

But you know what? Everybody's really curious, though. So I'm sure somebody was like, wow. And you got me thinking that it's like the opposite in wine. We know wine based on the brand name of the wine, not the grape that goes in it. So I always get sort of flustered when people ask me, well, what's your favorite wine? Because they're expecting me to name a brand. And I don't keep track of brands.

I keep track of grapes. Like I love a petite for dough. That's like, that's my jam. I love that stuff, you know, and I can't name a brand that does petite for dough. Cause it's a blending grade for dough or very good. If you're on the U S side, it's something like that. But it's so funny how apples are sort of like risen up as their, their actual name. I'm sorry.

I keep track of grapes. Like I love a petite for dough. That's like, that's my jam. I love that stuff, you know, and I can't name a brand that does petite for dough. Cause it's a blending grade for dough or very good. If you're on the U S side, it's something like that. But it's so funny how apples are sort of like risen up as their, their actual name. I'm sorry.

I just find that to be really fast. That's fascinating me already.

I just find that to be really fast. That's fascinating me already.

I think that that's a very optimistic viewpoint of what's happening in the industry, because a lot of times you can't talk about a cyber attack. It's like Fight Club, you know? Usually there has to be a massive investigation. They're asked, the lawyers get involved. There's possibly a privacy violation, all these things.

I think that that's a very optimistic viewpoint of what's happening in the industry, because a lot of times you can't talk about a cyber attack. It's like Fight Club, you know? Usually there has to be a massive investigation. They're asked, the lawyers get involved. There's possibly a privacy violation, all these things.

And I think the founders of the companies that are small, medium, not necessarily large, maybe a little large, are more inclined to be more transparent because they can be, because they can be more agile, right? There's less detriment.

And I think the founders of the companies that are small, medium, not necessarily large, maybe a little large, are more inclined to be more transparent because they can be, because they can be more agile, right? There's less detriment.

So if something like a larger brand, like, I don't know, one like JBS happened or Dull Package Lettuce or any of those, that's a different conversation because that's, major, major dollars. That's major, major issues. This is why I do love our big brands. Absolutely.

So if something like a larger brand, like, I don't know, one like JBS happened or Dull Package Lettuce or any of those, that's a different conversation because that's, major, major dollars. That's major, major issues. This is why I do love our big brands. Absolutely.

But I love our small mediums because they need more love from us, both on a technology front and a marketing front, because they are doing this out of a major passion. Could be that they're sharing a generational recipe depending on the product that they're making. So there's a lot more personal effectiveness and you'll be affected personally more so if you're tied to the brand in that regard.

But I love our small mediums because they need more love from us, both on a technology front and a marketing front, because they are doing this out of a major passion. Could be that they're sharing a generational recipe depending on the product that they're making. So there's a lot more personal effectiveness and you'll be affected personally more so if you're tied to the brand in that regard.

This is what I wish cybersecurity in general would share more across the board. We tend to keep things really close to our chest. And for those who are listening, they know I don't have to like beat them. This is a dead horse conversation, honestly. But it's hard. And I love that the food industry, especially, and I know you've seen this, Marina, is really trying to be transparent.