Kristin Demoranville

This is what I wish cybersecurity in general would share more across the board. We tend to keep things really close to our chest. And for those who are listening, they know I don't have to like beat them. This is a dead horse conversation, honestly. But it's hard. And I love that the food industry, especially, and I know you've seen this, Marina, is really trying to be transparent.

Transparent in all aspects. Food safety, food defense, the whole, they talk about it. I sit in these conferences and they talk about it. We're trying to be more transparent. They want to be so transparent that they actually go down to the exact seed that grew the product that potentially caused the problem. Yes. Which I think is brilliant.

Transparent in all aspects. Food safety, food defense, the whole, they talk about it. I sit in these conferences and they talk about it. We're trying to be more transparent. They want to be so transparent that they actually go down to the exact seed that grew the product that potentially caused the problem. Yes. Which I think is brilliant.

And I really hope that that carries forward into technology more and more and more because we need it to. We desperately need it to. I think that how can a consumer trust a brand if they don't even understand what they're doing on a digital front?

And I really hope that that carries forward into technology more and more and more because we need it to. We desperately need it to. I think that how can a consumer trust a brand if they don't even understand what they're doing on a digital front?

right yeah so that's that's the that's the weirdness that's going to start happening more is that consumers are going to drive this hey i need you to be more transparent because look at what the company a is doing they're doing that right why aren't you doing that you're bigger than them and badder than them like what's going on um yeah i'm waiting for that moment it's happening slowly but i'm waiting

right yeah so that's that's the that's the weirdness that's going to start happening more is that consumers are going to drive this hey i need you to be more transparent because look at what the company a is doing they're doing that right why aren't you doing that you're bigger than them and badder than them like what's going on um yeah i'm waiting for that moment it's happening slowly but i'm waiting

which makes it a unique challenge when you're building a brand right because that's that's part of it like consumer response so how how do you how do you deal with consumer response to a brand like negative or positively i suppose that's something i've always wanted to ask like how do you how do you negotiate that how do you adjust the branding based on customers because what if they didn't like your apple

which makes it a unique challenge when you're building a brand right because that's that's part of it like consumer response so how how do you how do you deal with consumer response to a brand like negative or positively i suppose that's something i've always wanted to ask like how do you how do you negotiate that how do you adjust the branding based on customers because what if they didn't like your apple

Thanks so much for tuning into this episode of the Bytes & Bytes podcast. Your support means the world to me. I have some really exciting news to share. I've been nominated for the Women in Podcasting Awards in the Technology category. please vote for the show. Your vote would be a huge help in gaining visibility and raising more awareness for cybersecurity and food and agriculture.

Thanks so much for tuning into this episode of the Bytes & Bytes podcast. Your support means the world to me. I have some really exciting news to share. I've been nominated for the Women in Podcasting Awards in the Technology category. please vote for the show. Your vote would be a huge help in gaining visibility and raising more awareness for cybersecurity and food and agriculture.

Voting is open from August 1st to October 1st, and you can find the link in the show notes. Thank you in advance for all who vote, and I couldn't be more thrilled. Now back to my conversation with Maureen.

Voting is open from August 1st to October 1st, and you can find the link in the show notes. Thank you in advance for all who vote, and I couldn't be more thrilled. Now back to my conversation with Maureen.

Where did that nefarious behavior start? Was it human-driven? Was it an accident of a fat finger? We don't know yet. Was it physical? Was it digital? Was it intentional? Exactly. And I believe the entire operational technology security side of this listening house just went, mm-hmm. They all went... Oh, yeah.

Where did that nefarious behavior start? Was it human-driven? Was it an accident of a fat finger? We don't know yet. Was it physical? Was it digital? Was it intentional? Exactly. And I believe the entire operational technology security side of this listening house just went, mm-hmm. They all went... Oh, yeah.

The milk contamination thing is interesting because it's in the media, but it's not really in the media. It's sort of in this like, we're not sure. Nobody wants to report yet until we have more findings. But we're all talking about it and we're all nice about it. And it's funny because in the last six months, and it's funny, not funny.

The milk contamination thing is interesting because it's in the media, but it's not really in the media. It's sort of in this like, we're not sure. Nobody wants to report yet until we have more findings. But we're all talking about it and we're all nice about it. And it's funny because in the last six months, and it's funny, not funny.

But I've been saying, like, what if a hacker or a bad actor decided to mess with the pH of milk? I've actually said this on air multiple times. And and here we are and build contamination. I'm not saying I'm a I'm a fortune teller and I didn't have any insider information at that point. I just use it because milk is very prevalent in everybody's life.

But I've been saying, like, what if a hacker or a bad actor decided to mess with the pH of milk? I've actually said this on air multiple times. And and here we are and build contamination. I'm not saying I'm a I'm a fortune teller and I didn't have any insider information at that point. I just use it because milk is very prevalent in everybody's life.

You know, we put it in tea, we have it with cereal. We make pancakes with it. Like it's just kind of one of those things that we all know what it is. And if a milk supply was damaged in any way from district and a distribution front, we're in big trouble. Like it's a problem. Think about that from the brand perspective.