Kristin Demoranville

You know, we put it in tea, we have it with cereal. We make pancakes with it. Like it's just kind of one of those things that we all know what it is. And if a milk supply was damaged in any way from district and a distribution front, we're in big trouble. Like it's a problem. Think about that from the brand perspective.

dramatically increasing so like people are eating more cheese more cottage cheese more butter stuff like that you know like remember the whole butter thing with like the butter boards was a whole thing that was nasty by the way like the fact that people were creating butter boards i don't know if listeners know what these are it was very popular in tick tock especially during the pandemic when they were smearing butter on a cheese board if you will and then like sprinkling various topics then a topic on it like honey salt whatever

dramatically increasing so like people are eating more cheese more cottage cheese more butter stuff like that you know like remember the whole butter thing with like the butter boards was a whole thing that was nasty by the way like the fact that people were creating butter boards i don't know if listeners know what these are it was very popular in tick tock especially during the pandemic when they were smearing butter on a cheese board if you will and then like sprinkling various topics then a topic on it like honey salt whatever

And then they take crackers and eat it off the board. Now, if that was just a party of one, like a girl dinner, like no problem. I should have that.

And then they take crackers and eat it off the board. Now, if that was just a party of one, like a girl dinner, like no problem. I should have that.

How is it going to develop? Don't know yet. We don't know. And also, it's not just a U.S. problem. It's a global problem. This has happened in a couple other countries, like Japan is an example with kids in school. And milk is important to that culture as well. They have milk right after they leave an onsen, a spa. I remember being a kid. I drank milk after I would go running.

How is it going to develop? Don't know yet. We don't know. And also, it's not just a U.S. problem. It's a global problem. This has happened in a couple other countries, like Japan is an example with kids in school. And milk is important to that culture as well. They have milk right after they leave an onsen, a spa. I remember being a kid. I drank milk after I would go running.

I was a long distance runner in college and high school. And it was always milk you went after because you wanted that electrolyte sugar hit. You know, that's what you wanted. And those kind of things. So this is going to change people's routines. It could change up a lot of things.

I was a long distance runner in college and high school. And it was always milk you went after because you wanted that electrolyte sugar hit. You know, that's what you wanted. And those kind of things. So this is going to change people's routines. It could change up a lot of things.

I think it's scary because I remember the milk ads when I was a kid, like the milk mustache, like all the different ads about being strong. Got milk campaign. That was huge when we were kids. Yep. Huge. And that was that was the brand identity. I mean, it still is in some ways. I think they still do the gut milk in some aspects, in some places.

I think it's scary because I remember the milk ads when I was a kid, like the milk mustache, like all the different ads about being strong. Got milk campaign. That was huge when we were kids. Yep. Huge. And that was that was the brand identity. I mean, it still is in some ways. I think they still do the gut milk in some aspects, in some places.

I have a good friend who lives in Wisconsin and, you know, he's going to probably be working. His next job will be in a cheese factory. I was just going to say Wisconsin cheese. They've done a remarkable job branding themselves. They really have. I mean, I think having the football team with the cheese heads probably really helped. But let's be fine. But the Midwest in general is known for cheese.

I have a good friend who lives in Wisconsin and, you know, he's going to probably be working. His next job will be in a cheese factory. I was just going to say Wisconsin cheese. They've done a remarkable job branding themselves. They really have. I mean, I think having the football team with the cheese heads probably really helped. But let's be fine. But the Midwest in general is known for cheese.

I mean, I lived in Minnesota for a while. I mean, cheese curds were a thing like I'm not fond of them. They just were like oversized cottage cheese to me. And I wasn't really OK with that. Cheese is an important part of everybody's lives, whether you eat it or not, because there's plenty of vegan cheese that's delicious. And there's some controversy on vegan cheese.

I mean, I lived in Minnesota for a while. I mean, cheese curds were a thing like I'm not fond of them. They just were like oversized cottage cheese to me. And I wasn't really OK with that. Cheese is an important part of everybody's lives, whether you eat it or not, because there's plenty of vegan cheese that's delicious. And there's some controversy on vegan cheese.

And I understand that because it did almost win like a major award this past year and then happened and it got bumped out. It was a blue cheese, actually, which is even kind of more strange. But vegan cheese actually can be quite good. Like, it just depends, right?

And I understand that because it did almost win like a major award this past year and then happened and it got bumped out. It was a blue cheese, actually, which is even kind of more strange. But vegan cheese actually can be quite good. Like, it just depends, right?

It's very good. Most people can't tell the difference, to be honest. Sometimes the flavorings are so good, you can't tell the difference, especially the texture thing. But not everybody's palettes were fine for texture. So, you know, it's one of those things. But yeah, I never thought about it like that. Wow.

It's very good. Most people can't tell the difference, to be honest. Sometimes the flavorings are so good, you can't tell the difference, especially the texture thing. But not everybody's palettes were fine for texture. So, you know, it's one of those things. But yeah, I never thought about it like that. Wow.

And to think that the branding got ahead of it, that's fascinating because that's a good way to take out a brand too. If you think about it, if you were a nefarious bad actor, because social engineering is ultimately what we deal with in cybersecurity at the core, whether it's through malware and all these other things you have to manipulate in order to get through.