Kristin Demoranville

And to think that the branding got ahead of it, that's fascinating because that's a good way to take out a brand too. If you think about it, if you were a nefarious bad actor, because social engineering is ultimately what we deal with in cybersecurity at the core, whether it's through malware and all these other things you have to manipulate in order to get through.

If you manipulate the branding that far, that actually could lead to a cyber attack as well. So if you think about it, it's all sort of part and part in the long run. And I realize everybody's like, that's probably far-fetched, Kristen. No, it's not. No, it's not. Because at this point, nothing surprises me. when it comes to what we deal with on a daily basis. Yeah. Wow.

If you manipulate the branding that far, that actually could lead to a cyber attack as well. So if you think about it, it's all sort of part and part in the long run. And I realize everybody's like, that's probably far-fetched, Kristen. No, it's not. No, it's not. Because at this point, nothing surprises me. when it comes to what we deal with on a daily basis. Yeah. Wow.

That's, that's fascinating. So lactose free milk is still considered milk then, right? Cause it's still a product of an animal. It's just, they took the lactose out. Yes.

That's, that's fascinating. So lactose free milk is still considered milk then, right? Cause it's still a product of an animal. It's just, they took the lactose out. Yes.

I just, I'm so fascinated that we have literally taken almost every nut and seed because actually a sunflower is a seed, obviously. Yep. Most nuts are seeds actually. And we've somehow made them into these beverages like that. And that wasn't a thing we thought about 30 years ago. That was not a thing. I mean, you drank milk. That's what you did. Right.

I just, I'm so fascinated that we have literally taken almost every nut and seed because actually a sunflower is a seed, obviously. Yep. Most nuts are seeds actually. And we've somehow made them into these beverages like that. And that wasn't a thing we thought about 30 years ago. That was not a thing. I mean, you drank milk. That's what you did. Right.

You had a glass of milk with your spaghetti at night and that's what you did. Yeah. or with your, you know, uh, grilled cheese or with your, uh, other various foods. I can't totally. Yeah. That's, that's what I even still think about it when I'm having something like that. I'm like, where's a glass of milk when I need one Oreos, how Oreo branded with milk.

You had a glass of milk with your spaghetti at night and that's what you did. Yeah. or with your, you know, uh, grilled cheese or with your, uh, other various foods. I can't totally. Yeah. That's, that's what I even still think about it when I'm having something like that. I'm like, where's a glass of milk when I need one Oreos, how Oreo branded with milk.

And they're now like people are, they're synonymous together. Like you have a glass of milk with Oreos, which is brilliant because that works out well. I'm not a big dunker, but I can respect it. Uh, So how did you take your living on a dairy farm as a kid and you're doing all these things? How did you stretch it all the way to where you are now with this branding moment?

And they're now like people are, they're synonymous together. Like you have a glass of milk with Oreos, which is brilliant because that works out well. I'm not a big dunker, but I can respect it. Uh, So how did you take your living on a dairy farm as a kid and you're doing all these things? How did you stretch it all the way to where you are now with this branding moment?

Because you obviously live the life. So you have this great angle of looking at things. And now you've moved into this branding conversation and dare I say anything to do with like social media and all that other fun world. How did we get there? How did we... Because you even offer your own podcast, Spill Salt, right? Which I think is a brilliant name because... Spilled salts. Awesome.

Because you obviously live the life. So you have this great angle of looking at things. And now you've moved into this branding conversation and dare I say anything to do with like social media and all that other fun world. How did we get there? How did we... Because you even offer your own podcast, Spill Salt, right? Which I think is a brilliant name because... Spilled salts. Awesome.

Like, it's sort of like it's sort of like, you know, tea, like, exactly. Right now, spilled salt. It's great. How do we get here? How do we get through all this? Because the way you know, so many people to we actually have common industry friends, which is crazy, because we have this intersection here, too. So I'm just interested. Yeah.

Like, it's sort of like it's sort of like, you know, tea, like, exactly. Right now, spilled salt. It's great. How do we get here? How do we get through all this? Because the way you know, so many people to we actually have common industry friends, which is crazy, because we have this intersection here, too. So I'm just interested. Yeah.

I think it's so important to note that you realize that you needed to niche because a lot of people think I'm crazy that I niche down in cybersecurity into food and ag. A lot of people are like, oh yeah, that's important. We probably should care about that, right? And I'm like, yeah, you eat, right? Because it's the second thing you do after you're born. You scream and then you eat. So I think...

I think it's so important to note that you realize that you needed to niche because a lot of people think I'm crazy that I niche down in cybersecurity into food and ag. A lot of people are like, oh yeah, that's important. We probably should care about that, right? And I'm like, yeah, you eat, right? Because it's the second thing you do after you're born. You scream and then you eat. So I think...

I think we kind of, as humans, we kind of focus off because we're too busy chasing, you know, the profit tail. And we don't realize that we need to focus on the things that matter. Keeping people fed, water. Yeah. And you can move them to electricity and all the other fun things that we deal with in our modern lives.

I think we kind of, as humans, we kind of focus off because we're too busy chasing, you know, the profit tail. And we don't realize that we need to focus on the things that matter. Keeping people fed, water. Yeah. And you can move them to electricity and all the other fun things that we deal with in our modern lives.

But I think that the niching down is going to happen more and more in all kinds of industries because we need to target focus. We need to have that boutique experience, if you will. Yes. In these industries because they need our help. It's not... You can't just have blanketed skills to go into some of these anymore.