Kristin King

Like there's no computing there.

And, and you also make them feel like they don't matter because you know, you said it several times in community, but I think also in that community, it's about trust.

And if you don't build that trust and,

And I know people are like, oh, you know, digital trust and all those risks, risk trust.

And trust is thrown around now in our industry like it's some buzzword of awesome.

It's just a word.

It means what it means.

If we don't have it, then you're not going anywhere.

It's not going to happen.

And this community can see and smell BS so fast, faster than the other industry.

And if you even try to go in there and be like, I don't know, I'm not like you or would be as a tech or a cyber person, like forget it.

Like it's just, they won't even give you a cup of tea.

You need to leave.

And it's something that I've kept in the back of my head a lot of how would I want someone to come into my space like this?

If I had this set of conditions, like you just listed off all these conditions that, you know, they're worried about.

And then you add other like little nuance layers of different things and the attack factors that are happening in certain places like dairy is super under attack right now.

And it also makes sense because they're probably the most connected at the moment in terms of the equipment that's being used and probably one of the most beloved industries of agriculture because cheese and milk and everything in between.

I mean, cottage cheese is like a total thing over here in the U.S.

Like all these things, right?

If you didn't have that, people are going to freak out.