Kristin

We all have that ingrained into us on whatever culture you come into.

We understand that's what you're going to do in a fire.

I also think that movies and TV, I think people need to be reminded that's not real life.

The Hollywood scenarios.

Exactly.

So like even the prison scenarios, like, whoa, you know, that's necessarily the case.

However, I do think that it's...

That is why it's maybe cybersecurity in general is has not really played well inside of food and ag because it's extremely trust, trust adverse.

And you have to earn that trust type of environment.

I definitely I've seen people kicked out of factories, food factories.

I've seen people get kicked out of agricultural settings because they weren't trustworthy or they lied.

I think that that may be why.

And I'm not saying that all cybersecurity are a bunch of snake oil salespeople.

I don't think that's true.

But I do think that it takes a different type of understanding people in process over the tech.

If you don't deal well with the people in process, the technology is not going to do shit, to be honest.

But that's something that I've noticed, too, especially when I talk to different sectors inside of food and ag.

A lot of people are like, I'm just not a technology person.

I don't understand this.

And I said, well, do you use your phone?