Kurt Abrahamson

You know, when a service like Pinterest becomes popular, we offer a Pinterest button.

And look, of course, Nathan, publishers can do this on their own.

It's not that difficult, but the simplicity of what we offer and our focus on it is attractive to publishers of all sizes.

It's anonymous, not unanimous.

Oh, anonymous.

All right.

Oh, well, I just want to make sure that they don't think it's unanimous.

Thank you.

Thank you.

An example of a client of ours is LiveRamp.

So LiveRamp, you know, we put our data into the LiveRamp marketplace and other users can access it.

It's generally available in DMPs and DSPs for users to, for companies to buy.

And so we have, you know, 30 or 40 million people who share content in the entertainment vertical that are interested in entertainment content, a lot of celebrity and blog kind of sites.

And so we're able to accumulate, again, anonymously, privacy compliant content.

And that's what's attractive to our model.

Well, we have two models generally.

In some cases, it's an all-you-can-eat model.

You get access to the full stream of data and you pay us a fixed fee, generally on a monthly basis, on an annual contract.

And then we also sell the data just like a lot of other companies on sort of a CPM basis.

You can buy an audience of this size and of this interest for $1, $2, $3, whatever the price may be.