Kurt Abrahamson

We have a bunch of partners.

The terms and conditions with the publishers are they get our tools for free, and we get limited rights to the data.

It's all anonymous and

We don't sell one publisher's data to another publisher.

But we create audiences and we create opportunities for marketers and data companies to use our data to power their own model.

Yeah.

So from a publisher point of view, we work with publishers like TMZ and USA Today at the top.

But the vast majority of our publishers are small blogs that are looking for a solution for the readers.

And, you know, someone asked me about this the other day, like what kind of sites are in your network?

You know, do you have certain skews this way or that way?

And we really don't.

Right.

You know, and sort of the analogy I use, it's not like gun control.

People use add this and this.

And NRA people use ShareThis, right?

It's just very, very up to the publishers in terms of what tools they want to offer their audience.

The publisher tools have always been free.

That's the value proposition of the publishers is they get the tools.

They don't have to pay for them.

We update them.