Kurt Abrahamson

It's a great question.

The fixed fee ultimately is –

the SaaS business model that we've been working hard to get on.

The variable, though, has global distribution, and we get it out there in a lot of different ways, a lot of different endpoints.

As our head of product says, you know, one of the goals of the company is share this data everywhere.

So no matter what your use case is or where you're located, you know, you can find use of our data.

Now, the other thing that's really our moat, so to speak,

is that 70% of the publishers and the data is non-US, which is surprising to a lot of people, right?

I mean, it's surprising to me because ShareThis, you know, we don't have anyone in India or Australia or Brazil, and yet there's thousands of publishers each month that go to, in those countries, that go to ShareThis.com or WordPress and download our tools.

So it's quite an interesting global distribution play.

I would say the average is $10,000 to $15,000.

It can be up to six months.

Oh, wow.

Okay.

When you get working with big companies, one of the things that's really important, especially in this market, is the data privacy compliant.

There's so many voluntary rules in terms of making sure that the data is not sensitive information.

It's not PII, individually identifiable information.

And so a lot of that is, you know, big companies wanting to make sure that you have the right privacy, um, you know, rules in place and everything.

And that's changing a lot too, in Europe, they're going to strict your rules next year.

So we're spending a lot of time on that as well.