Kurt Abrahamson

So once we get a client and signed up and launched, we're able to pay back on it relatively quickly.

We still have that legacy business, which we, you know, economics fit into as well.

But as we move to a more data dominated business, the economics become very positive.

It's not a critical thing.

So we continue to innovate on the product side, but the core products are generally the same.

You either access the data...

sort of on a fixed fee, all you can eat basis, or you pay sort of on a variable rev share volume based kind of parameters.

And so we're working to essentially

improve the quality of the data, the size of the audiences we can offer, the fields that are available to access and look at.

But in general, it's enhancing the value and delivery of the data.

There's not a lot of new things per se that we have to do in order to keep our clients interested in the products we're offering.

Uh, it's, it's relatively a new business, but no, right now it's a 90% plus.

Uh, exactly.

But you know, when we look out at this business, um,

we can see clear paths to $25, $50, $100 million in revenue.

And a lot of that is just continuing to penetrate large accounts, as well as continue penetrating around the world and into different markets.

The US data market is hardly saturated, but there's a lot of players.

There's a lot of companies in that.

In Europe, in Latin America, Asia Pacific, there's not a lot of

companies in the market at all.