Kurt Averall

You know, most families right now are buying one share.

We've just added the financing layer.

And I think with the financing layer, you're going to see, you know, more people buying two shares, a quarter of the home having more time at the house.

Correct.

Good.

Yeah.

Pretty good for 10 months.

It's always been 12%.

Yeah.

That's not too bad.

I think the model is working.

So the value that Ember provides and the reason people are willing to pay a 12% uplift on their share is because we're unbundling an asset, right?

You're taking an asset that was previously unavailable to a group of buyers and you're making it more affordable and turnkey for them.

And because of that, they're willing to pay a little bit of a premium.

It's kind of like...

You know, the analogy that one of my co-founders uses is like, you know, you can buy a six pack of Coke back in the back of the, you know, the of the grocery store that's that's not cold and on the shelf for a couple bucks.

But you inevitably pick up that cold one that's like, you know, already set out in the refrigerator in the aisle already.

in the checkout aisle.

And so you're essentially just taking that asset and unbundling it.

And there's a lot of value in that.