Menu
Sign In Pricing Add Podcast

Kyle Bennett

👤 Person
291 appearances

Podcast Appearances

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah. Hey, thanks for having us, guys. I'm Kyle Bennett. I'm the U.S. sales manager for Brandt over the ag product line on the manufacturing side of the business. I've been with Brandt for about seven and a half years now.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah. Hey, thanks for having us, guys. I'm Kyle Bennett. I'm the U.S. sales manager for Brandt over the ag product line on the manufacturing side of the business. I've been with Brandt for about seven and a half years now.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Just outside of Kansas City, Lawson, Missouri.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Just outside of Kansas City, Lawson, Missouri.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Not Canadian, no. Okay. No A's in this sentence.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Not Canadian, no. Okay. No A's in this sentence.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

for an irrigation company out of Nebraska, uh, manufacturers rep for them for a couple of years. And before that was, uh, some John Deere dealerships and school.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

for an irrigation company out of Nebraska, uh, manufacturers rep for them for a couple of years. And before that was, uh, some John Deere dealerships and school.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I think I do anyway.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I think I do anyway.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, so on the ag side, definitely in the U.S., you know, it's our swing augers and our field belt conveyors is the most well-known products throughout the U.S. And, you know, as you can see, we're expanding that out as well. But those are kind of what started in the U.S. for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, so on the ag side, definitely in the U.S., you know, it's our swing augers and our field belt conveyors is the most well-known products throughout the U.S. And, you know, as you can see, we're expanding that out as well. But those are kind of what started in the U.S. for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, absolutely. Yeah, if it goes on the front of a piece of yellow iron, we tend to make it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, absolutely. Yeah, if it goes on the front of a piece of yellow iron, we tend to make it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, so the demand for the grain handling stuff is still there. As harvest is coming along, everybody's still got crop to move, and they don't last forever. So the demand is strong for the grain handling stuff. Probably your bigger, more luxury items, your grain carts, your tillage and stuff, maybe that's down a little more than what the good times were last time we talked.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, so the demand for the grain handling stuff is still there. As harvest is coming along, everybody's still got crop to move, and they don't last forever. So the demand is strong for the grain handling stuff. Probably your bigger, more luxury items, your grain carts, your tillage and stuff, maybe that's down a little more than what the good times were last time we talked.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

You know, guys tend to stretch those out a little more. But when the auger breaks down, you know, it's either go find one that's sitting on the lot or try to fix your old one. And usually the quicker solution is you go pick up one that your dealer has.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

You know, guys tend to stretch those out a little more. But when the auger breaks down, you know, it's either go find one that's sitting on the lot or try to fix your old one. And usually the quicker solution is you go pick up one that your dealer has.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, the supply is great right now. You know, everybody seemed to catch up all at the same time over COVID. And we're sitting in a really good spot with inventory and supply. Yeah.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, the supply is great right now. You know, everybody seemed to catch up all at the same time over COVID. And we're sitting in a really good spot with inventory and supply. Yeah.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep, so we're getting really aggressive on our rebates. The prices are pretty flat, but we are offering some really attractive rebates across the whole product line.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep, so we're getting really aggressive on our rebates. The prices are pretty flat, but we are offering some really attractive rebates across the whole product line.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, grain handling all around, you know, in Corey's instance, any of the seed growers and stuff, they really benefit from that belt just because, you know, like you said, they're having to pay somebody to come in. Or, you know, there's been seed companies in the past that if you're using a belt, they offer a premium on that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, grain handling all around, you know, in Corey's instance, any of the seed growers and stuff, they really benefit from that belt just because, you know, like you said, they're having to pay somebody to come in. Or, you know, there's been seed companies in the past that if you're using a belt, they offer a premium on that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And, you know, some of the programs back then, you know, a few years would pay for the belt, you know. It's all about making money.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And, you know, some of the programs back then, you know, a few years would pay for the belt, you know. It's all about making money.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Absolutely.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Absolutely.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Fast and exciting.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Fast and exciting.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So, you know, 10 years ago, we would have had, you know, independent reps kind of running around and independent reps rep 10 different brands of different things. And so, you know, probably eight years ago, kind of right when Kurt started, we changed our focus and started hiring, you know, dedicated brand employees to go into these territories and really build up the dealer network. And

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So, you know, 10 years ago, we would have had, you know, independent reps kind of running around and independent reps rep 10 different brands of different things. And so, you know, probably eight years ago, kind of right when Kurt started, we changed our focus and started hiring, you know, dedicated brand employees to go into these territories and really build up the dealer network. And

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Brandt, you know, being as aggressive and growth oriented as they are, they've came out with some really great dealer programs. We partnered with a lot of different dealers throughout the country and really was able to get in there and provide them equipment and, you know, support them in the sales of this. And it's just, you know, Really expand it, especially from the last 10 years.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Brandt, you know, being as aggressive and growth oriented as they are, they've came out with some really great dealer programs. We partnered with a lot of different dealers throughout the country and really was able to get in there and provide them equipment and, you know, support them in the sales of this. And it's just, you know, Really expand it, especially from the last 10 years.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, absolutely. I mean, it supports everything, right? If it breaks, it's win. And partnering with good dealer groups that are really, you know, stand behind our product and support us, it really makes that customer satisfaction that much better.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, absolutely. I mean, it supports everything, right? If it breaks, it's win. And partnering with good dealer groups that are really, you know, stand behind our product and support us, it really makes that customer satisfaction that much better.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, the resale on the brand equipment has been really good. So, you know, the augers and conveyors and stuff have been around for long enough now that the brand name is well known. You know, especially like conveyors and stuff, they hold up so well that the resale value is really good.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, the resale on the brand equipment has been really good. So, you know, the augers and conveyors and stuff have been around for long enough now that the brand name is well known. You know, especially like conveyors and stuff, they hold up so well that the resale value is really good.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, there you go.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, there you go.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Was that your grain deck you were selling?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Was that your grain deck you were selling?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

yeah that's awesome yeah the grain deck is is a prime example of units that hold their value i mean we got you know we had a guy in the booth this week he's like i can go buy a used one for 17.5 and i'm like we can buy this new one for three grand more like you know yeah um it's just it's crazy how how well they that's got to make it easy for sales absolutely yeah right so that's that's why you stick with good quality brands because you know you can sell them and you know you can buy the next one it's going to be just as good

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

yeah that's awesome yeah the grain deck is is a prime example of units that hold their value i mean we got you know we had a guy in the booth this week he's like i can go buy a used one for 17.5 and i'm like we can buy this new one for three grand more like you know yeah um it's just it's crazy how how well they that's got to make it easy for sales absolutely yeah right so that's that's why you stick with good quality brands because you know you can sell them and you know you can buy the next one it's going to be just as good

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Kyle, what do you got for harvest? I would say to partner with that, just making sure that you have a good swing auger and really get the highest capacity one that you can get the most throughput with.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Kyle, what do you got for harvest? I would say to partner with that, just making sure that you have a good swing auger and really get the highest capacity one that you can get the most throughput with.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

A lot of times the main hang-up point is at the auger and if it takes a while for the trucks to get back, you're slowing down the grain cart, you're slowing down the combine, so utilizing one of our augers is

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

A lot of times the main hang-up point is at the auger and if it takes a while for the trucks to get back, you're slowing down the grain cart, you're slowing down the combine, so utilizing one of our augers is

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Anything different?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Anything different?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Since he said disc, I'll say a field belt like the 1545 that Corey just bought, being able to get that grain out of the bin and into your elevator.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Since he said disc, I'll say a field belt like the 1545 that Corey just bought, being able to get that grain out of the bin and into your elevator.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, I mean, you could even echo the high-speed disc just as one last through to get your seed bed prep done in the spring as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, I mean, you could even echo the high-speed disc just as one last through to get your seed bed prep done in the spring as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I'd say the easiest one for me is the fully loaded field belts, the self-contained units. We take them out to a guy that, you know, maybe wants one without it and say, here, try this, and it hardly ever leaves.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I'd say the easiest one for me is the fully loaded field belts, the self-contained units. We take them out to a guy that, you know, maybe wants one without it and say, here, try this, and it hardly ever leaves.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, they're great units.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, they're great units.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Nope, nothing for hay or livestock side.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Nope, nothing for hay or livestock side.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

That big 2000 bushel grain cart right at the front as soon as you walk in has been lots of videos and pictures of that thing. And then one of our low boys are over there this year too. We got a 45 ton low boy with one of our single auger carts on the trailer. That's been a really good show piece as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

That big 2000 bushel grain cart right at the front as soon as you walk in has been lots of videos and pictures of that thing. And then one of our low boys are over there this year too. We got a 45 ton low boy with one of our single auger carts on the trailer. That's been a really good show piece as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Catch him tonight at the party.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Catch him tonight at the party.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep, so www.brant.ca. So we have all of our info there. And it's N-D-T, B-R-A-N-D-T, correct?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep, so www.brant.ca. So we have all of our info there. And it's N-D-T, B-R-A-N-D-T, correct?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, sure. Appreciate it, guys. Thanks for having us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, sure. Appreciate it, guys. Thanks for having us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah. Hey, thanks for having us, guys. I'm Kyle Bennett. I'm the U.S. sales manager for Brandt over the ag product line on the manufacturing side of the business. I've been with Brandt for about seven and a half years now.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Just outside of Kansas City, Lawson, Missouri.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Not Canadian, no. Okay. No A's in this sentence.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

for an irrigation company out of Nebraska, uh, manufacturers rep for them for a couple of years. And before that was, uh, some John Deere dealerships and school.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I think I do anyway.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Kurt, what about you?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Thanks for having me as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Kurt Boris, I'm the director of product marketing.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So I cover all of our manufactured products, which includes our ag products, but extends into our construction and purpose built.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

product lines as well that Brandt covers.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Been with the company about eight years now.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Work primarily on the ag side.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

For a couple of years now, I've been overseeing the whole portfolio.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Run a team of guys that are working with our sales teams, working with our internal marketing teams, making sure we're talking about our products the way that we want to and the way that our customers understand them and selling the value on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Been around the farm all my life.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Grew up on a small grains farm in Western Canada.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So I'm based out of Regina, Saskatchewan, where our head office is.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Worked for a number of different ag companies coming up out of school.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Dabbled with tech for a little bit.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Got used to doing some digital products and stuff like that, but it's always been tied into marketing and product development, and that's kind of where I'm sitting these days in Brant, too.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, so on the ag side, definitely in the U.S., you know, it's our swing augers and our field belt conveyors is the most well-known products throughout the U.S. And, you know, as you can see, we're expanding that out as well. But those are kind of what started in the U.S. for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, absolutely.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So we've been around for 80-plus years as a manufacturing company.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We got our start in agriculture, making grain augers and handling products there.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But ever since the mid-90s, we got into the dealership side of the business as well as manufacturing.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We're the world's largest John Deere construction and forestry dealership.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So all of Canada, 56 stores, covers our construction forestry side of the business.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And then we extend into Australia and New Zealand as well with dealerships that we run there on that side.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We recently, and a few years ago, got into the agricultural dealership side of things, selling John Deere.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, absolutely. Yeah, if it goes on the front of a piece of yellow iron, we tend to make it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

out of the ag stores as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We're also in the Peterbilt truck industry as well with dealerships throughout Canada and New Zealand on that side of it too.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So very diverse, just even on the dealership side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And then you flip over to my world within manufacturing, lots of ag products that we're here and well known for throughout the US and Canada.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But we also deal with construction attachments for the John Deere machines that we sell through the dealerships and manufacture there.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

As well as purpose built machines.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We do everything from a hydro excavator truck on a Peterbilt chassis to a scrap material handler for scrapyard recycling operations.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, so the demand for the grain handling stuff is still there. As harvest is coming along, everybody's still got crop to move, and they don't last forever. So the demand is strong for the grain handling stuff. Probably your bigger, more luxury items, your grain carts, your tillage and stuff, maybe that's down a little more than what the good times were last time we talked.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So large John Deere based machines that we work very closely with a value partner like John Deere.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

and use donor source machines to convert into purpose-built construction, scrap handling, pipe layers in the oil and gas industry.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We're kind of all over the board with that, but do a lot of business with very unique customers throughout our dealership side of the business.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

You know, guys tend to stretch those out a little more. But when the auger breaks down, you know, it's either go find one that's sitting on the lot or try to fix your old one. And usually the quicker solution is you go pick up one that your dealer has.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We're always looking for an opportunity to say, where is something that that original manufacturer doesn't provide a solution for our valued customer and how can we get in and close that loop a little bit with something that's very specific and neat for us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, the supply is great right now. You know, everybody seemed to catch up all at the same time over COVID. And we're sitting in a really good spot with inventory and supply. Yeah.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep, so we're getting really aggressive on our rebates. The prices are pretty flat, but we are offering some really attractive rebates across the whole product line.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I guess in which industry are we talking?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, I'd say it's primarily attachments with our close relationship selling deer products back in Canada and overseas.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So...

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Again, really unique position.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We make a very purpose-built suite of attachment products that suit the Western Canadian market and, well, I should say the entire Canadian market and some of the unique climates and geographies that we operate in up there.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So that really sets us apart for our customer base in Canada.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We've got a full range of buckets for a full line of John Deere equipment.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So you're talking about dig buckets and clean-out buckets and everything, thumbs and grapples, everything in between for –

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, grain handling all around, you know, in Corey's instance, any of the seed growers and stuff, they really benefit from that belt just because, you know, like you said, they're having to pay somebody to come in. Or, you know, there's been seed companies in the past that if you're using a belt, they offer a premium on that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And, you know, some of the programs back then, you know, a few years would pay for the belt, you know. It's all about making money.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Absolutely.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Absolutely.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We have our facility based in Hudson, Illinois, just outside of Bloomington there.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

It's a dedicated cart facility, so all of our grain carts are coming out of that factory.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, they're coming back to Canada that way too.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, I think it was a bit of a strategic move on our part.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We have been in the U.S.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

selling products for a long time now, but having a presence here locally...

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

right in the heart of the Midwest, made a lot of sense for us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Distribution is a big advantage for it then too.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yes, all those carts are coming back to Canada where we have really strong brand presence.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But if you're looking to grow and push and really develop the market, having that local presence on the ground for parts distribution, access to product is a huge advantage on our side.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Sneak over there for that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I was going to say, you try to stay or they try to keep you out.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I think we're pretty steady at that point now.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We've grown substantially over the last even five years with our dealership expansion.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

It allowed us to get a lot more sophisticated and progressive with how we're sourcing and supplying components, developing really strong relationships with our suppliers.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Since some of that downturn that we saw throughout the pandemic and whatnot, we have really pushed

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

and solidified our supply chain on that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Fast and exciting.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So, you know, 10 years ago, we would have had, you know, independent reps kind of running around and independent reps rep 10 different brands of different things. And so, you know, probably eight years ago, kind of right when Kurt started, we changed our focus and started hiring, you know, dedicated brand employees to go into these territories and really build up the dealer network. And

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Absolutely.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We value that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

The customer's voice matters.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

in throughout our development process above all else within it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

There's no stronger advocate than our own users and customers.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And I think every company here at the show would say that, but we take it very much to heart and there's no better.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Brandt, you know, being as aggressive and growth oriented as they are, they've came out with some really great dealer programs. We partnered with a lot of different dealers throughout the country and really was able to get in there and provide them equipment and, you know, support them in the sales of this. And it's just, you know, Really expand it, especially from the last 10 years.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

example the fact that cory's talking about his forward reach auger on his xt grain car yeah somebody that's missing here you're not supposed to call it big stick yeah somebody had a sore neck at one time tanner was on our customer advisory group for the development of that project i reached out to him through social media and developed a little bit of a conversation there and we got him involved and picked his brain quite a bit with a number of other customers throughout the uh

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

couple of years that we were developing that product there.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And really we try to go and seek users of our product, you know, some guys that have some loyalty and awareness of our product, but we go out and we try and find just as many guys that are using competitive product to understand kind of what they do really well, where some of the opportunities may lay for us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And we bring them in multiple times throughout our development of that product, reviewing concepts, going through actual designs, validating things that maybe we're assuming versus just knowing.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, absolutely. I mean, it supports everything, right? If it breaks, it's win. And partnering with good dealer groups that are really, you know, stand behind our product and support us, it really makes that customer satisfaction that much better.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

through data and whatnot but uh and then getting their feedback all along and having them work directly with our engineering team working directly with our sales team with the boots on the ground guys just to make sure that we're uh not missing some of those obvious points in fact not 30 minutes ago we were on the phone as a group with the engineering team about some things that we notice on a product that we're making tweaks to right now going hey

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

If we just do it like this, we've heard a couple things here at the show.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We've talked to a few of the sales guys that have been selling more of these products than anybody else right now.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, the resale on the brand equipment has been really good. So, you know, the augers and conveyors and stuff have been around for long enough now that the brand name is well known. You know, especially like conveyors and stuff, they hold up so well that the resale value is really good.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Here's what they got to say.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Let's make the changes on the fly as we go right now kind of thing.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, there you go.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Was that your grain deck you were selling?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I don't know.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Kyle's looking at me on that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I think for the most part with manufacturing,

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

yeah that's awesome yeah the grain deck is is a prime example of units that hold their value i mean we got you know we had a guy in the booth this week he's like i can go buy a used one for 17.5 and i'm like we can buy this new one for three grand more like you know yeah um it's just it's crazy how how well they that's got to make it easy for sales absolutely yeah right so that's that's why you stick with good quality brands because you know you can sell them and you know you can buy the next one it's going to be just as good

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I think it's generally positive, right?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We continue to grow and expand very aggressively.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We have a private ownership group that has

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

eyes on big goals, right.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Uh, worldwide that includes our manufacturing division that includes our dealership division, uh, looking to grow and continue to build the relationships within all the dedicated industries that we operate in.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And, uh, I think it's that motivation from the family owned business aspect that really pushes everybody within the company to kind of achieve those same goals.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And, uh, I think it's positive.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We we've stuck through and survived quite a few ups and downs in the industry.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

whether that's on the construction side or definitely here on the ag side for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And we haven't gone away and we haven't shrunk back from the challenge by any means.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So we keep pushing forward and generally a really good outlook.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Kyle, what do you got for harvest? I would say to partner with that, just making sure that you have a good swing auger and really get the highest capacity one that you can get the most throughput with.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

do you have a feel for the whole world and what the economy is of scale there i know it's a loaded question that's a lot to put on my shoulders is just a product guy on that side we're gonna get a crystal ball and we're just gonna make it blurry that's all we're gonna do i'd say definitely canada and even worldwide we're experiencing a lot of the same challenges that we're seeing down here for sure with commodity prices you know we had some really good years recently uh with with crop prices uh back home and around the world and

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

A lot of times the main hang-up point is at the auger and if it takes a while for the trucks to get back, you're slowing down the grain cart, you're slowing down the combine, so utilizing one of our augers is

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

You know, things aren't always going to stay where they are in the good times on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But there's still a lot of general optimism.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Our crops are looking great back home.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We've heard good things from overseas in Australia as well, too.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So, I mean, that's going to put the optimism in the farmer's hands a little bit, right?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And we work with that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Anything different?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Since he said disc, I'll say a field belt like the 1545 that Corey just bought, being able to get that grain out of the bin and into your elevator.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I'll try and say something that doesn't get me in trouble with my higher ups.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

That's for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Greg would probably be happy over there looking at me.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

He's excited for me as a few things that are on their highs.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And I think the big thing for Brent right now is,

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Doubling down on our commitment to the quality of standard product that we put out there right now.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We definitely have always got something in the pipeline, whether it's new versions of what's kind of gotten our success levels to where they are right now or looking for the next great idea.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I mean, that's why we have people like myself and a number of other guys that are coming down to the booth right now that are out there walking through the show right now, talking to customers, talking to other manufacturers and dealers alike,

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

just seeing where things are moving.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

What are those growing needs?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

You know, the, the big companies like deer do a great job of fulfilling their core customers needs, but there's always an opportunity that's kind of lies, lies a little bit deeper for companies like brand to take advantage of on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And, and we work really hard to, uh,

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

to make sure that we're committed to filling those needs.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Awesome.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, I mean, you could even echo the high-speed disc just as one last through to get your seed bed prep done in the spring as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Going into harvest?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Going into harvest.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

One of our

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

brand grain belts for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

The hardest grain belt, if you're growing any sensitive crops or anything like Corey was mentioning, uh, that you're gonna,

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

experience any type of dockage or anything like that that affects your world, I'd say get into our grain belts.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I'd say our high-speed disc.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Okay.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

It's a big, huge entry into— I have a disc already, so why?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

There you go.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I would say we—elevator pitch-wise, we have the most consistent and ground engagement with any high-speed disc on the market.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I'd say the easiest one for me is the fully loaded field belts, the self-contained units. We take them out to a guy that, you know, maybe wants one without it and say, here, try this, and it hardly ever leaves.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We put a lot of detail into that in achieving—you know, coming in late to the market to the high-speed disc space, we learned a lot from everybody that's out there.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, they're great units.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We got to cherry pick a lot of really good things and develop some innovations on our side as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I mean...

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I got a lot of good Canadian products I can throw out there that don't really have the established presence down here.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Getting into spring, opening up the fields, you can't beat a good heavy harrow when you're dealing with cereal crops.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Nope, nothing for hay or livestock side.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But I'll speak a little bit more down here, too.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I mean, you can keep on that –

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I would say land rollers are a really good one coming into spring post-planting, getting out there, making sure that you're dealing with any ruts or uneven fields, and we offer a really good, again, ground-engaging tool that gives you a good, consistent field finish.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

That big 2000 bushel grain cart right at the front as soon as you walk in has been lots of videos and pictures of that thing. And then one of our low boys are over there this year too. We got a 45 ton low boy with one of our single auger carts on the trailer. That's been a really good show piece as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Grain cart.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

With all the time we put into developing our single auger grain cart and our dual auger grain cart, it's kind of a linchpin at harvest.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Now, Kyle touched on an auger.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

It's your bottleneck for most operations, but having a dependable grain cart in the field servicing one or multiple combines just keeps the entire operation moving on time and in sync.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I don't have that number off the top of my head, to be honest with you.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I guess it's different for every operation.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, there's a lot of variables there, but we try to keep those things in mind when we're developing it so it can be calculated into a customer's ROI for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, I get the benefit of not having to sell and having all the pressure on it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

The one I like talking about most, I'd say field belts for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

High-speed discs have a lot to offer, a lot of good, unique value.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Grand carts as well, all accurate, all stay on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

They just

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

are an undervalued piece of the harvest operation for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Well, I mean, it's an indirect application.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I've been looking for a good opportunity to squeeze this one into the conversation, and it kind of ties back into something with you, Dave, is even just in transportation and logistics in general, whether it's hay or anything else that you're moving on the product, we have a full line of...

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

equipment hauling trailers now.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Everything from a small 8-ton tilt deck or 5-ton car equipment hauler type trailer all the way up into we do low boy heavy hauls as well.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Again, that's part of that diversified portfolio of products that we manufacture.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But getting a heavy-duty, well-built trailer that we design around construction contractors needs, but being able to find a place for that on the farm, whether it's moving the skid loader, whether it's throwing a few bales of hay on it, whatever it may be.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Love it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

It's just a great gap filling product kind of thing for us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Catch him tonight at the party.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep, so www.brant.ca. So we have all of our info there. And it's N-D-T, B-R-A-N-D-T, correct?

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yep.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, sure. Appreciate it, guys. Thanks for having us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

We've taken technology to heart.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I mean, I think

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

You were hesitant to say short-line equipment earlier.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I'd say a lot more people would say it's the dumb iron of the farm on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And I say that with love in my heart on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But technology is the next big play for us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I mean, we've seen it from the innovations that we've made in our electric swing hoppers, on our swing augers and our harvest belts, to some of the automation systems that we're now baking into our grain carts with the joystick operation, but then the scale systems that we're doing it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And we've worked very closely with some of our technology partners that supply the hardware and some of the software for that for us.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But now we're seeing some of those same companies taking big steps forwards on their own with autonomous grain carts and things like that.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

So we're in a really good place with a strong internal development team.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

but really valued partners that are already working in these spaces, and we're really confident that we're going to be in a good position.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, no, I think that makes a ton of sense.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Yeah, for sure.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Well, I mean, thank you for being on the show.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

It's a really good opportunity for us to come in and talk about the value that Brandt provides to all of our customers.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

But I've been really excited to be down here.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

As the Western Canadian guy coming down from head office, I love getting down here to Iowa.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

And then when we alternate over into Decatur and stuff in Illinois, it's just always a good time.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

It reaffirms kind of.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

The assumptions that I have to make thinking about the U.S.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

market on that side of it and making sure we have the right product for what you guys need down here as well as back home on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Here comes the stereotype.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

No, no.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

I'd say America is the foundation that we're here for on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

You keep us propped up on that side of it.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

With all the time we put into developing our single auger grain cart, our dual auger grain cart, it's kind of a linchpin at harvest.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

Now, Kyle touched on an auger.

Farm4Profit Podcast
Revolutionizing Ag Equipment: Behind the Scenes with Strobel, Terraplex, and Brandt

It's your bottleneck for most operations, but having a dependable grain cart in the field servicing one or multiple combines just keeps the entire operation moving on time and in sync.