Kyle Buchanan

You know, they're not watching movies that are ubiquitous on TV because they're more prone to watch a Roblox playthrough on YouTube.

So I don't know that... You just really depressed me.

I'm sorry.

I'm saying that this might be an interesting case of the tail wagging the dog in the future that people will be coming to The Wizard of Oz predominantly through Wicked and not the other way around.

And it's going to be particularly interesting because Wicked for Good, the second film, really relies on how well you know The Wizard of Oz, particularly the movie version of that.

Uh, because the characters are getting into places a lot as implied.

And I don't know if young kids today are going to get all those references.

Oh.

Yeah, I mean, I think there's a really incredible contrast that can be drawn here.

At a time when it's hard to get almost every demographic to the movies, you have one demographic, young girls, who will not just go to the movies, but will go over and over.

That repeat audience is why Wicked became such a phenomenon, and you can trace that back to movies like Barbie, even all the way back to Titanic.

That if women really like something, as they do with, you know, K-pop demon hunters or Wednesday, they will watch it multiple times, they will discuss it with their friends, now they will make fan edits.

You know, the bounds of their fandom and obsession are ultimately very lucrative.

in a way where I'm not sure that we actually have enough product coming out to satisfy, you know, probably the most loyal fan base there is, the most loyal demographic.

So much of what we're seeing and what we're seeing not work is aimed at either young men or older audiences who simply aren't showing up.

And then you have this slice of the demographic pie where they're not just showing up, they're showing up once, twice, three times, four times and bringing their friends.

Practical Magic 2, you've got Devil Wears Prada 2 coming out.

But then also, let's make more properties that I think, you know, young women want to feel like they've stumbled upon these things themselves, that they are part of the ground floor in making these things a hit.

Well, not to sound like a capitalist shill, but I think that, you know, for people who are going through their first round with Wicked, I think maybe they do want some of those things.

I mean, I'm surprised when I spoke to people for the first movie, friends of mine who I consider to be, you know, somewhat difficult to impress when it comes to film.