Kyle Buchanan

Are you really doing it right, bro?

Like, you've got to go see it in the right format.

And that creates the feeling of this actually is special.

This is a particular thing that you ought to do.

And a small movie can feel like an event, but you've got to make sure that people feel, if I don't see this, I won't be part of the cultural conversation, that it will move past me.

So there's stakes to going to the film.

And Wicked has that.

you know that the cultural conversation is going to be about Wicked during, you know, these few weeks.

So you've got to go at some point.

The OZIP?

Exactly.

You know, this is an interesting test case, because obviously I think that when we grew up, and I would wager most of the listeners...

The Wizard of Oz was ubiquitous.

You would always see it on television.

At least once a year for more than 30 years.

Certainly felt like one of the top three most famous movies ever made and probably one of the top three movies most watched.

You could pretty much count on anybody you met having watched that movie at some point.

I'm not sure that that is true of the generation that is coming up.

Would a 10-year-old have seen The Wizard of Oz as many times as we would have by 10?

Or would a 10-year-old have seen it at all?