Kyle Hagee
speaker
3,017 appearances
17 recordings
3 series
first heard Nov 2024
last heard 15 Jul
Kyle Hagee’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 8 in all, peaking in Jun 2026 with 5.
Appearances
She launched Fia officially in 2025 with her co-founder, Sophia Chiani, and subsequently went on to raise $35 million for the app.
Fia allows users to compare prices for new and used clothing, shoes, and accessories with one click, and it also provides insight into how certain brands hold value in secondary markets to help shoppers discern when to buy secondhand.
However, according to Ben Edelman, an independent researcher in the affiliate marketing space, Fia was using cookie stuffing to claim sales that didn't actually drive, a violation of many digital platforms' policies as well as users' trust.
Essentially, if you had the app installed on your computer and you were shopping online,
Fia would secretly load onto another tab, inject its affiliate code into your shopping experience, and then close.
When you went to make a purchase, it would appear that Fia helped drive the sale when in reality it was unknown and unintended by the user.
Now, Fia has acknowledged the issue saying, quote, within the last 24 hours, we were made aware that in a recent release of our code base was causing misattributions from a subset of users.
As soon as we were notified, our team worked overnight to identify, mitigate, and has since resolved the issue.
But there will still be more damage to be undone by FIA.
For example, Impact.com, a leading partnership and affiliate management platform, said it suspended FIA's account due to this behavior that was, quote, inconsistent with our platform policy.
Ray, very tough news for something that sounds as fun as cookie stuffing to turn out to be actually a bad thing.
Yeah.
And, you know, we're not sure if this was intentionally malicious, as you noted.
And I think we need to see where these allegations go a little further and how FIA continues to respond to them.
In addition, this is not new.
Capital One also had a claim very similar with its shopping app about affiliate code injection and cookie stuffing.
So this is something that has happened in this space.
I'm not excusing the behavior, but it is something that's happened.
Although this can come with criminal prosecutions if it is super, super intense.
In the late 2010s, two affiliate marketers were actually criminally prosecuted for defrauding eBay, which a scheme that netted them about $35 million.
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