Kyle Racki

If you average it out across all of them, our acquisition cost is pretty low because so much of it is just organic traffic and content.

You know, the paid media, if you really kind of broke that out, it's not profitable.

We we spend more to acquire customers than we do actually make up, at least in their first couple of months.

The lifetime value is not super high for our product.

What is it?

Low cost.

The lifetime value on average is about a thousand dollars.

And obviously that changes

you know, based on what tier you're on.

So that's why we have salespeople following up with like the $100, $250 a month plans because the lifetime value there is a lot more insane.

It's like 10, 15 grand.

Totally.

And what is your gross customer churn monthly?

Churn right now, I mean, net MRR churn is just about 2%.

Customer churn is under 5%, so it's about 4.5%.

So we tend to be doing better for like MRR upgrades and that kind of thing.

Oh, right now we have only two salespeople and they, in fact, they only started a couple months ago.

They were our first sales people and we've, you know, been doing the company now for a couple of years.

I love that.

Yeah, and also relying on software like ChartMogul to kind of calculate all that stuff for us.