Kyle Scheele

If I have an idea, do we have any kind of

money or team or time or supplies to test out that idea and see if it'll work.

If I don't know the first couple steps of that process, and I'm an employee, then when an idea comes into my head, it doesn't do you any good because I don't know where to put it.

And so nothing happens to it.

And there are so many times, I mean, I have a story that I've told on stage a bunch of times of I was working with a client, and it was this big chemical company.

They had this really innovative green

chemical that was biodegradable.

It replaced a lot of these really nasty actors in the industry that it was in.

It was just going really well.

And then at a conference, their chief technology officer, who's a PhD chemist, was talking to another chemist.

And the guy goes, man, that molecule or chemical that you guys have developed is really interesting.

If you could get it to do this one other thing, that'd be really helpful in our industry.

And the guy goes, I think I could get it to do that.

So he goes up, makes a new formulation, comes back.

That becomes like this other whole line of business.

And then the CEO hears that story.

And he's like, I bet there's not just two of these.

I bet there's a lot of places that this chemistry could adapt.

And he goes back to his team, his whole team of all these PhD chemists.

And he's like, does anybody else know any other applications for this chemical?