Kyle York

And we call it drumbeat marketing.

It's really more around marketing.

content marketing meets fellowship content meets media and analyst relations and more of a flywheel approach in a high velocity, high urgency approach to content curation and getting your market points of view to the world.

So we've been talking to him a lot.

He's in our prospect pipeline.

I'll send him this when you post it.

Nudge, nudge, wink, wink.

Got it.

Okay.

Yeah.

So we launched York IE last September 2019.

We left Oracle in the summer of last year after our near three-year run there.

But again, we brought 75 plus angel investments and boards and advisor work that we had been doing, me and my two partners, Joe and Adam, to bear.

So we brought that kind of into the mix.

So we had a sort of a captive starting point.

But we started writing checks last September and

really, really aggressively going.

We didn't launch our advisory services practice until this past May.

We hired Kate Campbell out of Pan Communications.

What we learned about ourselves as operators is we knew how to operate and we had a lot of know-how, but managing accounts and making sure we had processes and