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Lacey Pease

👤 Speaker
441 total appearances

Appearances Over Time

Podcast Appearances

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

You don't want to have to teach them something.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

We were talking to a woman recently who said that emotions belong in the boardroom. And I'm wondering how you might feel about that. We work in creative land, so we are constantly telling stories and thinking about emotions.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

We were talking to a woman recently who said that emotions belong in the boardroom. And I'm wondering how you might feel about that. We work in creative land, so we are constantly telling stories and thinking about emotions.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

We were talking to a woman recently who said that emotions belong in the boardroom. And I'm wondering how you might feel about that. We work in creative land, so we are constantly telling stories and thinking about emotions.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But I do wonder for these larger companies if that's something that you have to kind of reset and refresh them and remind them on that like, no, these are people that we're selling to and we have to think about that and encourage them to engage with their emotional centers.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But I do wonder for these larger companies if that's something that you have to kind of reset and refresh them and remind them on that like, no, these are people that we're selling to and we have to think about that and encourage them to engage with their emotional centers.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

But I do wonder for these larger companies if that's something that you have to kind of reset and refresh them and remind them on that like, no, these are people that we're selling to and we have to think about that and encourage them to engage with their emotional centers.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

So what metrics are you looking at then? Because you just talked about when you're in the boardroom, I need to have a little bit of logic. I need to build back up these claims. What are you looking at? And what have you thrown out the window? You're like, I actually don't care about that metric that maybe other people rely on too significantly.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

So what metrics are you looking at then? Because you just talked about when you're in the boardroom, I need to have a little bit of logic. I need to build back up these claims. What are you looking at? And what have you thrown out the window? You're like, I actually don't care about that metric that maybe other people rely on too significantly.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

So what metrics are you looking at then? Because you just talked about when you're in the boardroom, I need to have a little bit of logic. I need to build back up these claims. What are you looking at? And what have you thrown out the window? You're like, I actually don't care about that metric that maybe other people rely on too significantly.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Because then you just want to keep increasing that number quarter over quarter.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Because then you just want to keep increasing that number quarter over quarter.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Because then you just want to keep increasing that number quarter over quarter.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I'm wondering if you'd be willing to give sort of a concrete example of like you've walked us through a little bit here thinking through, you know, so-and-so is going to engage in this way. That would be on Reddit. Customer stories are relevant in this way. I think just like a concrete story of like, okay, we were doing it this way.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I'm wondering if you'd be willing to give sort of a concrete example of like you've walked us through a little bit here thinking through, you know, so-and-so is going to engage in this way. That would be on Reddit. Customer stories are relevant in this way. I think just like a concrete story of like, okay, we were doing it this way.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

I'm wondering if you'd be willing to give sort of a concrete example of like you've walked us through a little bit here thinking through, you know, so-and-so is going to engage in this way. That would be on Reddit. Customer stories are relevant in this way. I think just like a concrete story of like, okay, we were doing it this way.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Or maybe you don't want to talk about like we were doing it a certain way. But if you could sort of paint the picture of like this is something that we've implemented recently. Yeah.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Or maybe you don't want to talk about like we were doing it a certain way. But if you could sort of paint the picture of like this is something that we've implemented recently. Yeah.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

Or maybe you don't want to talk about like we were doing it a certain way. But if you could sort of paint the picture of like this is something that we've implemented recently. Yeah.

Experts of Experience
This Marketing Exec Shut Down 90% of Their Content (& 5x’d Impact)

There wasn't a whole lot of impact change to the- So you just stopped it for six months to see what would happen.