Lacey Pease

We need to be talking about how does this actually relate back to the human being that is our customer or is our employee or is our manager. We need to bring back play and imagination and totally putting on the cap of pretending to be your customer. What do they actually care about? What's actually interesting to them?

We need to be talking about how does this actually relate back to the human being that is our customer or is our employee or is our manager. We need to bring back play and imagination and totally putting on the cap of pretending to be your customer. What do they actually care about? What's actually interesting to them?

And then when you're talking to anyone on your team, pretending to be them, what do they care about? What's at stake for them? What are the risks? What reputational things should I consider on their behalf? So that way I'm supporting them properly. So Ben brings that all down in today's episode.

And then when you're talking to anyone on your team, pretending to be them, what do they care about? What's at stake for them? What are the risks? What reputational things should I consider on their behalf? So that way I'm supporting them properly. So Ben brings that all down in today's episode.

And then when you're talking to anyone on your team, pretending to be them, what do they care about? What's at stake for them? What are the risks? What reputational things should I consider on their behalf? So that way I'm supporting them properly. So Ben brings that all down in today's episode.

He talks about design thinking, why your team needs it, how you can start to implement this process in your organization, how he sort of manages upward a little bit to help bring on leadership and create buy-in there. And we talk, of course, a little bit about AI and his perspective there. I think he's got a really unique take on how we can

He talks about design thinking, why your team needs it, how you can start to implement this process in your organization, how he sort of manages upward a little bit to help bring on leadership and create buy-in there. And we talk, of course, a little bit about AI and his perspective there. I think he's got a really unique take on how we can

He talks about design thinking, why your team needs it, how you can start to implement this process in your organization, how he sort of manages upward a little bit to help bring on leadership and create buy-in there. And we talk, of course, a little bit about AI and his perspective there. I think he's got a really unique take on how we can

mesh empathy into AI in a way that's actually beneficial to the customer and not just making us feel like we put together this chatbot that talks well, but doesn't actually do anything effective.

mesh empathy into AI in a way that's actually beneficial to the customer and not just making us feel like we put together this chatbot that talks well, but doesn't actually do anything effective.

mesh empathy into AI in a way that's actually beneficial to the customer and not just making us feel like we put together this chatbot that talks well, but doesn't actually do anything effective.

Like they were the backbone of the internet. Wow. Fascinating. And now they've got a $500 billion valuation. So this is a massive company. We're talking about they operate in networking, cybersecurity, collaboration. They are doing all kinds of stuff. And Ben is helping lead a bunch of their marketing. So he's just someone that we get to learn from. And I'm blown away.

Like they were the backbone of the internet. Wow. Fascinating. And now they've got a $500 billion valuation. So this is a massive company. We're talking about they operate in networking, cybersecurity, collaboration. They are doing all kinds of stuff. And Ben is helping lead a bunch of their marketing. So he's just someone that we get to learn from. And I'm blown away.

Like they were the backbone of the internet. Wow. Fascinating. And now they've got a $500 billion valuation. So this is a massive company. We're talking about they operate in networking, cybersecurity, collaboration. They are doing all kinds of stuff. And Ben is helping lead a bunch of their marketing. So he's just someone that we get to learn from. And I'm blown away.

We even got to have him come on the podcast and talk to us. in real time, in studio for the first time ever about the stuff that he's doing there at Cisco to champion and continue to bring forward this brand that's been around for a while, but that is ready for a refresh. All right, enough from us. Let's get to Ben. Stick around and watch. Ben, you told me that you lived in Philly. I did.

We even got to have him come on the podcast and talk to us. in real time, in studio for the first time ever about the stuff that he's doing there at Cisco to champion and continue to bring forward this brand that's been around for a while, but that is ready for a refresh. All right, enough from us. Let's get to Ben. Stick around and watch. Ben, you told me that you lived in Philly. I did.

We even got to have him come on the podcast and talk to us. in real time, in studio for the first time ever about the stuff that he's doing there at Cisco to champion and continue to bring forward this brand that's been around for a while, but that is ready for a refresh. All right, enough from us. Let's get to Ben. Stick around and watch. Ben, you told me that you lived in Philly. I did.

So I have a hard question for you.

So I have a hard question for you.

So I have a hard question for you.