Lacey Pease

There wasn't a whole lot of impact change to the- So you just stopped it for six months to see what would happen.

There wasn't a whole lot of impact change to the- So you just stopped it for six months to see what would happen.

What I love about all this is you've sort of shared your philosophy and the step-by-step process you guys are implementing, but you also have results. It's not just like theoretically this would work, but you've seen the results, you've reported it to leadership, you've got buy-in from your team. It's really cool. One thing you did share

What I love about all this is you've sort of shared your philosophy and the step-by-step process you guys are implementing, but you also have results. It's not just like theoretically this would work, but you've seen the results, you've reported it to leadership, you've got buy-in from your team. It's really cool. One thing you did share

What I love about all this is you've sort of shared your philosophy and the step-by-step process you guys are implementing, but you also have results. It's not just like theoretically this would work, but you've seen the results, you've reported it to leadership, you've got buy-in from your team. It's really cool. One thing you did share

throughout all of this as well is that you've been working across teams, right? So sales enablement and marketing and sales, like everyone coming together. What has that looked like? Because that's not easy. And I feel like there's been this like marketing sales clash for as long as time goes on. So what was that process like getting buy-in from all those different teams?

throughout all of this as well is that you've been working across teams, right? So sales enablement and marketing and sales, like everyone coming together. What has that looked like? Because that's not easy. And I feel like there's been this like marketing sales clash for as long as time goes on. So what was that process like getting buy-in from all those different teams?

throughout all of this as well is that you've been working across teams, right? So sales enablement and marketing and sales, like everyone coming together. What has that looked like? Because that's not easy. And I feel like there's been this like marketing sales clash for as long as time goes on. So what was that process like getting buy-in from all those different teams?

So you're not dictating to them. Here's our things. Use them. Why aren't you using them? You're coming in like, I'm supporting you. I'm here. I am trying to support what you guys are already doing. And here's some of the information we have that might help support the goals you guys have. So it's like empathy layer coming in internally as well.

So you're not dictating to them. Here's our things. Use them. Why aren't you using them? You're coming in like, I'm supporting you. I'm here. I am trying to support what you guys are already doing. And here's some of the information we have that might help support the goals you guys have. So it's like empathy layer coming in internally as well.

So you're not dictating to them. Here's our things. Use them. Why aren't you using them? You're coming in like, I'm supporting you. I'm here. I am trying to support what you guys are already doing. And here's some of the information we have that might help support the goals you guys have. So it's like empathy layer coming in internally as well.

Yeah.

Yeah.

Yeah.

It's so funny to me, though, that the idea that the experience doesn't start when they first see the logo. How is that news? Because in our personal interactions, it's like... First moment I meet you, I've got like 10 seconds for you to decide whether or not you like me. Like there's a reputation belt, right? It's the same thing with a company.

It's so funny to me, though, that the idea that the experience doesn't start when they first see the logo. How is that news? Because in our personal interactions, it's like... First moment I meet you, I've got like 10 seconds for you to decide whether or not you like me. Like there's a reputation belt, right? It's the same thing with a company.

It's so funny to me, though, that the idea that the experience doesn't start when they first see the logo. How is that news? Because in our personal interactions, it's like... First moment I meet you, I've got like 10 seconds for you to decide whether or not you like me. Like there's a reputation belt, right? It's the same thing with a company.

So it happens the moment that they see your logo for the first time, wherever that might be. So it's just so funny every time I hear that's like from sales onward. No, the experience started that moment.

So it happens the moment that they see your logo for the first time, wherever that might be. So it's just so funny every time I hear that's like from sales onward. No, the experience started that moment.

So it happens the moment that they see your logo for the first time, wherever that might be. So it's just so funny every time I hear that's like from sales onward. No, the experience started that moment.