Lacey Pease

That's the reason why you're slowing it down and not doing 90%, like as much content as you guys were putting out.

That's the reason why you're slowing it down and not doing 90%, like as much content as you guys were putting out.

Yeah. So you're doing the empathize days earlier. And so you're having basically you're trying to figure out what is the guest or not the guest. Sorry. What is the customer most interested in? What do they want to hear? What do they want to see? And then you're. fitting the piece of content to that, right? Like where would they be? What's the platform that they're going to be on?

Yeah. So you're doing the empathize days earlier. And so you're having basically you're trying to figure out what is the guest or not the guest. Sorry. What is the customer most interested in? What do they want to hear? What do they want to see? And then you're. fitting the piece of content to that, right? Like where would they be? What's the platform that they're going to be on?

Yeah. So you're doing the empathize days earlier. And so you're having basically you're trying to figure out what is the guest or not the guest. Sorry. What is the customer most interested in? What do they want to hear? What do they want to see? And then you're. fitting the piece of content to that, right? Like where would they be? What's the platform that they're going to be on?

That kind of thing.

That kind of thing.

That kind of thing.

Well, it sounds like you're questioning assumptions a lot.

Well, it sounds like you're questioning assumptions a lot.

Well, it sounds like you're questioning assumptions a lot.

Yeah.

Yeah.

Yeah.

I mean, it wasn't the doing based off some initial assumptions. Now people are just copycatting.

I mean, it wasn't the doing based off some initial assumptions. Now people are just copycatting.

I mean, it wasn't the doing based off some initial assumptions. Now people are just copycatting.

But this process doesn't mean no risk. Like, you still might take some elements, certain risks for, like, I don't know, different types of campaigns or things like that, right?

But this process doesn't mean no risk. Like, you still might take some elements, certain risks for, like, I don't know, different types of campaigns or things like that, right?

But this process doesn't mean no risk. Like, you still might take some elements, certain risks for, like, I don't know, different types of campaigns or things like that, right?