Lameen Abdul-Malik

speaker

1,548 appearances 1 recordings 1 series first heard Jul 2026 last heard 21 Jul

Lameen Abdul-Malik’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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Yeah.

So I actually had that award and I had it um

um mounted and I put it in the cafe.

And when I put that in the cafe, the everybody was like, Oh my God, this is actually this guy's actually

Um as I used to say my unique selling point was the only coffee shop in the world owned and run by a Noble Peace Prize laureate.

So from then on, we got a lot of attention and people started coming to the coffee shop because I already had the product ready, right?

I was already like very fanatic about coffee and cakes.

But nobody knew about that.

Um as I and you're quite good at PR and marketing.

So if you can have the best product, but if nobody knows about it,

No one's gonna know about it.

So I wanna be able to

I had to give them some a reason to come in above other coffee shops in Cape Town.

And that was because it there was a Nobel Peace Prize Laureate in this coffee shop and I also served really good coffee and really good cake as well.

So that that's how we broke even and the other stories related to that.

But the idea was basically I talk about in the book about a unique customer experience.

So moving from a USB to a

C E because then it's not just about what you're selling anymore.

It's about people coming to the coffee shop.

They will come and want to speak to me and want to take pictures with me.

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