Lanre Bakare

And it will end just after Thriller and just before Bad and seeing Michael Jackson at the peak of his fame.

Well, I think that the film would, and the studio Lionsgate, would quite like you to forget that there's any dissenting voices.

There's been a full-scale marketing assault.

There are flash mobs on the street of New York.

There was a pop-up gallery to celebrate Jackson's costumes in Soho, New York.

And all around the world, there's been influencer screenings.

So this is kind of before the rest of the world gets to see the movie in the hope that that will be a nice trickle of early buzz for the movie.

He is the goat.

Like that wasn't like a film.

I felt like I was watching a concert.

A really interesting part of the whole campaign for me is just how softball like the promotions has been around this film.

You would think this is an opportunity for some of the cast, some of the respected cast like Coleman, Domingo, and Nia Long to really sit down with mass media news outlets and engage.

You'd expect a lot of glossy magazine covers.

The executors of this estate are two lawyers named John McClain and John Branca.

They took over the Jackson estate after he died.

It's just unbelievable.

Michael Jackson sells more tickets dead than most artists do alive.

That is absolutely true.

Part of why John Branca specifically is a notable figure is he's been Jackson's attorney since the 80s.

He shepherded Jackson to buy the Beatles catalogue in the 1980s, which was a huge source of his income.