LaRussell

There's artists who were big in the 90s who still get to tour and do shows and interviews because that fame never leaves.

The curse of it is if you become unsuccessful and a crackhead, now you're a famous crackhead and everyone's watching you and taking pictures and

you know now you're like the famous guy who didn't become nothing you know it never leaves you facts there is a resurgence of that nostalgic music even in vegas there's a festival you probably heard of when we were young yeah yeah they're bringing back all the old hits and these guys are getting paid you know bro they're getting the back you know i've been working with low john a lot lately and he was telling me he's like bro i'm making more money now than i've ever made and back then i was the biggest producer in the world damn that's crazy for him to say that wow yeah he does a lot of stuff in vegas little john

I do.

I do residencies now.

I haven't done one in Vegas, but I go to different cities and around the region and I'll stay for a week and just build, you know, that community.

I'll be in the community.

I'll do interviews and fill in with all the platforms and shit.

So that's something that we do.

not a ton of focus you know when when when something comes that we really want to put on like it's called free game started with me and my partner and it was us just sharing like all the business gyms all the deals we've done marketing just everything we've learned we shared and now we uh utilize it we allow people to send in questions like specifically like how do you do your pub how do you do this and we'll answer specific questions that people need to thrive as artists and then every now and then like when when

a friend of ours come that's larger like we just know the product and Twista and Anise and you know we'll get them on there but it's not a a hyper priority to me it's just some it's another branch on our tree yeah more of a sad thing well respect for doing that because it must be tough to navigate as an up-and-coming artist you get so many different opinions online right man tons and I feel like what worked for you you know time moves so fast it might not work these days so you got to constantly be getting new advice right

Yeah, I mean, that's the thing.

What we built is so organic and special that the principals will work in 50 years because they worked 50 years before now.

Yeah.

Our shit is really rooted in organic building, being in the community, touching people, being real, being human.

Those are things that work forever.

What's working for me is what once worked for Too Short and E-40 as well.

It's not a label.

It's just a collective.

We don't sign artists.