Laszlo Sajtos

A lot of the times we, I mean, especially, you know, 80s, 90s, back in Europe as well, where I'm from, we had these loyalty programs that they are definitely about the long term.

Yeah, I mean, you had this sort of instant offers in the supermarkets, which we obviously still have.

that you can redeem straight away.

But in terms of consumers requiring these instant rewards and less about this long-term relationship, there's definitely a move towards that in the market.

So I think consumers can decide for themselves what they want to be loyal to, but

A lot of times I think many programs are trying to, I guess, keep sort of this excitement and keep the relationship interesting between consumers and their brand.

And probably this long-term, I guess, relational idea is probably lessened to some extent.