Laura DiGirolamo

speaker

853 appearances 1 recordings 1 series first heard Jun 2026 last heard 9 Jun

Laura DiGirolamo’s voice in public audio — every appearance, attributed to the second.

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Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Culture Apothecary with Alex Clark · What They Put In Lip Gloss Is Banned From Food | Laura DiGirolamo, ESQ · 9 Jun 2026 podcast

So when I say chemical, anything that you use, sometimes you can refer to as a chemical molecule, obviously.

I don't mean it is full of chemicals.

I mean, it was just very difficult to create with a cosmetic chemist, a solid stick that didn't use any of those ingredients that people didn't want under their armpits.

So we were the first, we launched that.

And sales at Sephora increased in that category by 200 percent.

And they went, oh, my God, people want clean, healthy deodorants.

We should do more of this.

And that's what started that trend.

I did start out as a consultant in innovation and brand.

So I'm an ideas person.

And I was consulting for them on the side, just looking at the gaps in the marketplace and looking at if things weren't really selling as well as they used to, why that might be the case.

So understanding consumer behavior.

And I was a real nerd.

I really got the chemistry of it, even though I'm not a cosmetic chemist.

So if I saw an opportunity for a formula to be innovative, I could guide them in that.

But I then started my own brand, which was the precursor to clean.

And we started with natural fragrances and body butters.

And that's when I saw the opportunity for the deodorant.

So I was a brand that was exclusive to Sephora.

As a brand founder.

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