Laura Perkes

It's how we deliver.

It's the experiences that we create.

It's how we allow other people into our spaces.

And that's one thing I think will really stand the test of time in 2026 is people who can create space

experiences and spaces where people don't feel like they're being sold to.

They don't feel like they're being spoken at.

They're actually being involved in the conversation, like the iconic era movement.

They're feeling that.

That's a feeling.

You can't always articulate it.

Somebody has to experience it, but you have to go first.

You have to show up.

You have to share your stories first.

your wisdom, your mastery.

And then those who want to be in that energy are going to come and work with you.

Yeah, I love that.

And it reminded me of a conversation I had with a mentor I worked with years ago.

And it was really when we started to see a heavy influence on kind of like lifestyle marketing where we were seeing people in the private jets and, you know, driving the Ferrari and drinking the green juice and, you know, the Lululemon and the Sweaty Betty.

And I remember her saying to me,

But you don't necessarily want to market like that because you're going to attract people who want that but aren't willing to do the work to get it.