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Laura Perkes

๐Ÿ‘ค Speaker
434 total appearances
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Appearances Over Time

Podcast Appearances

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Is that just like an inner confidence that you've always had?

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Or have you kind of learned to be more confident in your conviction?

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Would you?

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

It comes with kind of I don't want to say age and wisdom, but kind of experience.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

The longer you've been in the game, the more you realize, you know what, this isn't for me to make right now.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Yeah, totally.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And I kind of love that approach.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And this is one thing that I do a lot is I protect my peace because, you know, rightly or wrongly, we have disagreements with people or we work with people and it's not the best relationship.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And you kind of see how they operate behind the scenes.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And then I've struggled in the past where friends of mine have then gone on to work with that person.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And I've been like, this really hurts my heart that I'm staying silent.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

But all that's going to happen is online tit for tat.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

And quite frankly, I don't want to invite that into my inbox.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

It feels like it's injustice, but equally, people have to make their own decisions.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Because again, where we are in our life cycle, where we are in our monthly cycle, whatever's going on around us can influence how we respond to behave in any given moment.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

So going back to that Forbes, the four page in Forbes, I mean, honestly, people would probably pay millions.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

So that was something that you secured yourself.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

How long did you do your own PR before you decided, you know what, it's time for me to now bring in an expert?

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

Yeah.

What is Public Relations?
Evolving Your Business and Brand in the Face of Criticism, with Lisa Johnson

I mean, obviously I'm a huge advocate for that, but equally I say to people, pitch yourself, even if it's just a couple of times.