Laura Perkes

And she said, I know it takes longer to build communities, to build trust, to elevate yourself as a leader when you're doing it from a place of authenticity.

But you only want to work with the very best clients.

And to do that, you have to show the very best version of you.

And it may not happen overnight.

You know, in the last 13 years of me being an entrepreneur, there have been so many different versions of Laura and they're all me.

But as I grow and evolve, the message grows and evolves, the kind of division and the vision just gets bigger.

But, you know, the brand essence evolves and it's OK to adapt and change because that's a natural part of life.

That's how we grow.

And I remember this mentor always used to say to me, the day you plant the seed isn't the day that the tree bears the fruit.

And it's like, yeah, I think I constantly have to remind myself of that because it's so easy to get swept up in the noise.

It's so easy to see what other people are doing and think that one mastermind was this, you know, access to success.

And it's like, no, it's what you're bringing.

How are you showing up?

What are you getting from this experience?

It's not I'm paying you tens of thousands.

Teach me what you've done.

No, you've got to make sure you stay true to you.

and take their frameworks or their methodologies and see what works for you.

I love that.

Like, it's that slightly rebellious streak, isn't it, of I don't want to do that because it already doesn't feel good.